FOUNDER AND CEO

Executive

Established Startup business built around 3D printed custom footwear. Oversees all aspects of the business including funding,
manufacturing, marketing, engineering, website development, and launch of a brand new product to market. Initiated a Crowd
Funding campaign that received over $10,000 in contributions.
BRIGHTON COLLECTIBLES, City of Industry
Retail and wholesale manufacturer of women's and men's accessories. Justin/Tony Lama licensee for leather belts and buckles.
Private label manufacturing for LL Bean, Redwing, and other belt retailers.

Irvine, CA
Teen oriented retailer with 200+ locations in the United States. Multi branded public company focused in the action sports industry.
CHIEF OPERATING OFFICER	March 2004 - August 2015
VICE PRESIDENT - CHIEF INFORMATION OFFICER

Oversaw operations of the business encompassing technology, supply chain, purchasing, marketing, and e-commerce for multi state
large format fast growth public retailer. Lead company initiatives to support extensive growth expansion into multiple markets through improved technical infrastructure and streamlined business processes.

•   Oversaw a staff of over 500 people supporting the operations of the business. Supported company filings and initiative to take
the company public in May of 2012.
•   Streamlined and completed implementation of a state-of-the-art warehouse facility including PKMS warehouse system and fully
automated material handling system and applications. Reduced warehouse expense structure by 30% through improved
business processes and increased efficiencies in labor.

•   Oversaw development and launch of Tillys.com website supporting over 12% of total sales. Responsible for overall business
oversight and P&L responsibility. Implemented mobile app technology, digital signage and music, and mobile point of sale
solution supporting retail Omni Channel Strategy.

•   Oversaw implementation of best of breed systems environment including merchandising, point of sale, distribution, planning,
and various other corporate systems.

CHIEF OPERATING OFFICER

Los Angeles, CA
Multibillion-dollar retail, wholesale, and licensing brand with worldwide operations.

VICE PRESIDENT, CHIEF INFORMATION OFFICER		March 1998 - March 2004
CHIEF TECHNOLOGY OFFICER
Oversaw all applications and technology infrastructure for Guess and its international offices encompassing Wholesale, Retail,
Licensing, E-Commerce, and International businesses. Oversee business process definition for manufacturing. Lead all initiatives regarding the internet including B2E, B2B, and B2C sites. Supervise managers and indirect reports across several locations. Provide
direction for all Guess initiatives in regard to systems and alignment to strategic planning initiatives. Establish standards, goals and
budgets for the various department areas.

•   Headed the company's supply chain steering committee with oversight comprising production, design, distribution, finance and systems. Led redesign of line development process to shorten production time lines and reduce over development.
Implemented web based solutions to support worldwide connectivity for product development and ordering for remote offices in Canada, the United States, and Hong Kong.

•   Oversaw business transition from licensing model for foreign locations to corporate oversight. Brought on Canadian licensee
and migrated all business functions to US led operations. Oversaw company migration off legacy Manufacturing, Distribution,
Human Resources, Financials and procurement systems to n-tier client server applications including redefinition of business
processes.

•   Oversaw a staff of 80 employees encompassing retail development, telecommunications, mainframe operations, network
services, client services, manufacturing development, B2C and B2B businesses.

•   Oversaw development, launch and ongoing maintenance of Guess.com, Babyguess.com, and Guesskids.com, including overall
business plans for a multi-million dollar business. Led integration with third party sites including being one of 10 founding
partners on Amazon's apparel shopping site.

VICE PRESIDENT, CHIEF INFORMATION OFFICER

Find out detailed information about CRAIG DEMERIT, FOUNDER AND CEO in Pasadena, CA

CRAIG DEMERIT: FOUNDER AND CEO in Pasadena, CA

CRAIG DEMERIT

California State University at Los Angeles