Marketing Administrator

Marketing & Sales

Digital Marketing
o Media Buy-in (including Dianping, Tiktok, Toutiao and local expats social) for branding exposure and leads driving (6k leads/month for 140 gyms nationwide). Budget control and cost-
performance evaluation.
EPR
o SEO Agency Leading Contact Liaison.
Baidu search engine optimization for Will's gym. Replacing negative opinions with neutral and positive information.
Business Collaboration, including
o Lead handler of Secoo X Will's Strategic Collaboration. Responsibility including launch of online
campaign, online& offline sources coordination, strategic collaboration release planning.
o Lead handler of ICN X Will's 8-week body transformation campaign.
o Other collaborations for leads driving purpose.(Over 10,000 generated through collaboration.)

Education and Guest Experience
o Provides guests with world-class 'education' and guest experience in the areas of product, culture, and community by speaking authentically about product use through their own experiences
o Product Education: communicates special features, benefits, fabric properties, usage, and best
care instructions
o Culture Education: 'demonstrates', the culture held within the company, including: attitude of fun, respect, support, empowerment, encouragement, passion, interaction with other staff, and in-
store discussion of lifestyle (i.e. yoga, fitness, health and fun)


Community
o Ensures guest is aware of in-store community bulletin board - for information and resources regarding yoga and other health, fitness and related community information.
o Explore and connect various studios nearby
o   Organize community event with ambassadors and influencers from different studios (every Tuesday night)
o   Participants recruitment and venue research

Educator

Youth Athletes training
Adults Training
Studio Admin

American Football Coach

Marketing
Assisted in all aspects of local marketing activations, including
o Partner Employee Engagement Programs at Nike GCHQ - Lead contact with Nike internal
marketing, event planning and on-site co ordination which provided employees with first- hand
American football experiences via in-classroom education sessions and on-field clinics during
2016 Kickoff (September) and 2017 Employee Summer Games (May-August)
o NFL Super Bowl Truck Tour (9 City Tour)- Lead on-site liaison with agency vendor in Mianyang and Taizhou which provided attendees with their first-touch with NFL/American football.
o Support of Player Tours- Lead handler during James Cowser (Oakland Raiders) China Tour in

Intern

February 2017. Responsibilities included player schedule planning, management and coordination; content capture and coordination with local NFL China and 3rd-party media
channels; assistance with general and day-to-day player requests.
o Inventory and product controls and purchasing to ensure necessary inventory in supplied for all
marketing events
Assisted and collaborated on market research needs
Assisted with general office administrative tasks, including serving as primary liaison with office
management vendors.
Media
Supported execution and broadcast of NFL games on online media partner platforms, including pre-
broadcast research/;information gathering, and post-broad cast auditing/reporting.
Served as an on-air commentator for Qi'E TV's live broadcast of SuperBowl LI on February 6, 2017
reaching 330K unique viewers.
Assisted in execution of website and social media campaigns and initiatives.

primary liaison

Find out detailed information about Cuz Chen, Marketing Administrator in Shanghai, 31

Cuz Chen: Marketing Administrator in Shanghai, 31

Cuz Chen

Newcastle University

Shanghai Normal University