Fashion

Lifestyle

Outdoor

Skate

Flag football. softball. baseball. golf. tennis. ping pong. sailing. fishing. juicing/cooking. pilates. living room basketball. nintendo (orignal). legos.

Energy, excitement, positive attitudes, and customer engagement are a few of the ways I measure event success. My dedication to people and quality results is a contributor to my consistently positive outcomes and career success. 

By understanding the importance of not overreacting and instead creating opportunities, I’ve enriched my casting and creative director talents for a variety of video, photo, live, online, and publication events and projects.

Whether discovering 200+ models to fulfill an international retail company’s casting needs, or casting a few models for a Bruce Weber photo shoot campaign, I’ve enjoyed meeting people, having fun, and producing great results. Since joining Abercrombie & Fitch, I am proud of my many achievements, including:

• Growing Hollister stores in Florida from 4 to 21 locations in 12 months by strategically recruiting employees, providing training, creating promotional events, and offering outstanding customer assistance.

• Creating extensive online communities with Facebook, Twitter, and Instagram including 130,000+ collective views and interactions, 10+ million fans at a live event, and 100 short customized videos produced and posted in 8 hours.

• Generating revenue by reworking 34 style guides used in 21 countries, adjusting marketing collateral to keep the look fresh, and gathering relevant content and photos used in multiple distribution projects and channels. 

Having fun, quickly producing outcomes, and stretching boundaries are ways to introduce a brand to a new city, as well as ways to keep a brand top-of-mind with established customers. 

Creating a vision, strategic planning, casting, communicating, establishing media outlets, and quickly resolving problem are all talents I love to use. I’m searching for my next adventure and would welcome opportunities.

Promoted to set strategic vision for multi-channel consumer campaigns. Ensured brand awareness and industry leading edge outcomes. Leveraged social media, internet, web, email, and other digital channels to establish and build relationships.

Highlights:
• Developed international social media community through communication efforts, promotions, and fan interactions, resulting in measurable ROI, brand awareness, and comprehensive online community. Generated 130,000+ views and interactions on Facebook.
• Produced annual fashion shows and flagship opening press events, ensuring brand awareness and consumer interaction opportunities.
• Increased revenue through marketing collateral changes and revamping 34 style guides distributed in 21 countries.

Casting | Project Manager | Consumer Engagement | Social Media | Marketing | Photography

Selected to streamline retail store operations and increase sales. Supervised managers and employees. Enhanced customer interactions and experiences.

Highlights:
• Supported and oversaw $40+ million in district sales, including 11 retail stores, by educating staff, supporting customer needs, and resolving issues.
• Grew revenue and store locations from 4 to 21 in 12 months by understanding consumer needs, and producing promotions, store events, and social media efforts.
• Opened 1st Gilly Hicks location by creating consumer interest and providing a fun consumer atmosphere and high-energy environments staffed with knowledgeable employees.

Senior District Manager | District Manager | Sales | Marketing | Casting | Social Media

Hired to support retail operations and sales. Advanced in organization to implement processes, raise brand awareness, and increase customer service.

Highlights:
• Oversaw $10+ million in annual retail sales by creating positive customer experiences and selectively recruiting, hiring, and training employees.
• Recruited, hired, and educated 100+ sales associates in 24 months, ensuring positive consumer experiences and knowledgable staff.

Store Manager | Retail Sales | Marketing | Sales

Find out detailed information about Daisy Ashburn,  in Savannah, GA

Daisy Ashburn: in Savannah, GA

Daisy Ashburn

Florida State University