Daisy Ashburn: in Savannah, GA

Promoted to set strategic vision for multi-channel consumer campaigns. Ensured brand awareness and industry leading edge outcomes. Leveraged social media, internet, web, email, and other digital channels to establish and build relationships. Highlights: • Developed international social media community through communication efforts, promotions, and fan interactions, resulting in measurable ROI, brand awareness, and comprehensive online community. Generated 130,000+ views and interactions on Facebook. • Produced annual fashion shows and flagship opening press events, ensuring brand awareness and consumer interaction opportunities. • Increased revenue through marketing collateral changes and revamping 34 style guides distributed in 21 countries.

Selected to streamline retail store operations and increase sales. Supervised managers and employees. Enhanced customer interactions and experiences. Highlights: • Supported and oversaw $40+ million in district sales, including 11 retail stores, by educating staff, supporting customer needs, and resolving issues. • Grew revenue and store locations from 4 to 21 in 12 months by understanding consumer needs, and producing promotions, store events, and social media efforts. • Opened 1st Gilly Hicks location by creating consumer interest and providing a fun consumer atmosphere and high-energy environments staffed with knowledgeable employees.

Hired to support retail operations and sales. Advanced in organization to implement processes, raise brand awareness, and increase customer service. Highlights: • Oversaw $10+ million in annual retail sales by creating positive customer experiences and selectively recruiting, hiring, and training employees. • Recruited, hired, and educated 100+ sales associates in 24 months, ensuring positive consumer experiences and knowledgable staff.