Daisy Ashburn: in Savannah, GA
Daisy Ashburn
Savannah | United States
Skills
No information
Interests
Flag football. softball. baseball. golf. tennis. ping pong. sailing. fishing. juicing/cooking. pilates. living room basketball. nintendo (orignal). legos.
Industries
Fashion
Lifestyle
Outdoor
Skate
Work experience
Abercrombie & Fitch
Casting | Project Manager | Consumer Engagement | Social Media | Marketing | Photography | 01/2008 - 01/2014
Promoted to set strategic vision for multi-channel consumer campaigns. Ensured brand awareness and industry leading edge outcomes. Leveraged social media, internet, web, email, and other digital channels to establish and build relationships.
Highlights:
• Developed international social media community through communication efforts, promotions, and fan interactions, resulting in measurable ROI, brand awareness, and comprehensive online community. Generated 130,000+ views and interactions on Facebook.
• Produced annual fashion shows and flagship opening press events, ensuring brand awareness and consumer interaction opportunities.
• Increased revenue through marketing collateral changes and revamping 34 style guides distributed in 21 countries.
Abercrombie & Fitch
Senior District Manager | District Manager | Sales | Marketing | Casting | Social Media | 01/2003 - 01/2008
Selected to streamline retail store operations and increase sales. Supervised managers and employees. Enhanced customer interactions and experiences.
Highlights:
• Supported and oversaw $40+ million in district sales, including 11 retail stores, by educating staff, supporting customer needs, and resolving issues.
• Grew revenue and store locations from 4 to 21 in 12 months by understanding consumer needs, and producing promotions, store events, and social media efforts.
• Opened 1st Gilly Hicks location by creating consumer interest and providing a fun consumer atmosphere and high-energy environments staffed with knowledgeable employees.
Abercrombie & Fitch
Store Manager | Retail Sales | Marketing | Sales | 01/2001 - 01/2003
Hired to support retail operations and sales. Advanced in organization to implement processes, raise brand awareness, and increase customer service.
Highlights:
• Oversaw $10+ million in annual retail sales by creating positive customer experiences and selectively recruiting, hiring, and training employees.
• Recruited, hired, and educated 100+ sales associates in 24 months, ensuring positive consumer experiences and knowledgable staff.