Director of Product Development & Retail

Engineering & Production

*	Manage The Retail Division 50M + Revenue
*	Ulta, Target, Amazon, Urban Outfitters, Macy's and National Salons
*	Increased Sales Revenue 36% Year over Year
*	Developed exclusive PCA products for Retailers
*	Developed over 200+ skus
*	Developed 5 Hero Products in Tools and Formulation Grossing 300M +
*	Patented a design for a Blow Dryer Brush
*	Manage domestic & international factory timelines and launches
*	Managed Creative & Copy team timeline
*	Developed internal processes for PD/Copy/Creative department
*	Developed QC process for DC
*	Managed and developed secondary packaging for all Integra incubation brands

*	Develop custom packaging for top beauty brands
*	Fenty Beauty
*	MARC JACOBS
*	Benefit Cosmetics
*	Identify trending brands and develop new opportunities
*	Overseeing and directing on-time deliveries of all samples, quotes, orders
*	Developing strategy, tactics, sales plans and profit targets
*	Manage cosmetic manufactures for turn-key development

Senior Sales Manager

*	Increased revenue 50%
*	Managed a portfolio 27M
*	Managed team of 6 Account Managers
*	Developed cosmetics for top beauty brands
*	L'Oreal
*	E'stee Lauder
*	Stila
*	The Balm
*	It Cosmetics
*	Smashbox
*	Work closely with R&D and QC in developing new trending formulations

Director of Sales and PD

*	Developed Studio concept Beauty's Most Wanted for Costco
*	Direct marketing vision, strategy and tactics for existing brands
*	Managed and built relationships with 3rd Party Brands
*	SKII, Bliss, Lancer, Shiseido, Wrinkle MD, Strivectin, New Beauty and Serge Normant
*	Managed Marketing and Creative team on all asset requirements
*	Created SOP for field employees - Beauty advisors
*	Develop new promotional programs
*	Hired and built sales department by coaching, training and developing 20 + team member
New Business Development Coordinator
*	Develop Marketing & Advertising collateral concepts
*	Collaborate on vision & direction for brand image, packaging design
*	Provide resources necessary to develop & carry out retail strategy in a fast, comprehensive
*	manner
*	Launch beauty brands in major retail chains
*	Manage all potential new clients

Marketing Manager

*	Provided administrative and sales support for Los Angeles Sales Manager and West Coast
*	Director
*	Prepared custom marketing presentations for major fashion, beauty and entertainment clients
*	Qualified advertising leads and identified potential advertisers within West Coast marketplace
*	Coordinated and assisted with all Los Angeles based events (such as Rock n Style and the Irvine
*	Spectrum Fashion Show)
*	Trained and managed performance of interns
*	Responsible for West Coast office accounts payable, travel, and expenses
Popular Mechanics Magazine
*	Editorial/Sales Assistant
*	Provided on-site support and coordination of Los Angeles based photo shoots
*	Served as liaison between editorial staff and automotive publicists
*	Researched major technology, automotive and aftermarket clients to prospect new business
*	Compiled market share reports and territory analysis
*	Planned and executed various events for advertising clients including Jay Leno Green Garage
*	sponsored by Honda
Harper's Bazaar
*	Sales/Fashion Editorial Assistant
*	Served as primary client and agency contact for execution of day-to-day projects
*	Supported Account Supervisor on strategic projects, sales presentation and marketing promotions
*	Managed monthly billing, advertising budget and T&E's
*	Coordinated all monthly issue mailings and correspondence
*	Called in all fashion and accessories for photo shoots
*	Attended Public Relations events to build office contacts with stylists and publicist

West Coast Advertising & Marketing Assistant

Find out detailed information about Dalia Anaya, Director of Product Development & Retail in Sherman Oaks

Dalia Anaya: Director of Product Development & Retail in Sherman Oaks

Dalia Anaya