Dalia Anaya: Director of Product Development & Retail in Sherman Oaks

* Manage The Retail Division 50M + Revenue * Ulta, Target, Amazon, Urban Outfitters, Macy's and National Salons * Increased Sales Revenue 36% Year over Year * Developed exclusive PCA products for Retailers * Developed over 200+ skus * Developed 5 Hero Products in Tools and Formulation Grossing 300M + * Patented a design for a Blow Dryer Brush * Manage domestic & international factory timelines and launches * Managed Creative & Copy team timeline * Developed internal processes for PD/Copy/Creative department * Developed QC process for DC * Managed and developed secondary packaging for all Integra incubation brands

* Develop custom packaging for top beauty brands * Fenty Beauty * MARC JACOBS * Benefit Cosmetics * Identify trending brands and develop new opportunities * Overseeing and directing on-time deliveries of all samples, quotes, orders * Developing strategy, tactics, sales plans and profit targets * Manage cosmetic manufactures for turn-key development

* Increased revenue 50% * Managed a portfolio 27M * Managed team of 6 Account Managers * Developed cosmetics for top beauty brands * L'Oreal * E'stee Lauder * Stila * The Balm * It Cosmetics * Smashbox * Work closely with R&D and QC in developing new trending formulations

* Developed Studio concept Beauty's Most Wanted for Costco * Direct marketing vision, strategy and tactics for existing brands * Managed and built relationships with 3rd Party Brands * SKII, Bliss, Lancer, Shiseido, Wrinkle MD, Strivectin, New Beauty and Serge Normant * Managed Marketing and Creative team on all asset requirements * Created SOP for field employees - Beauty advisors * Develop new promotional programs * Hired and built sales department by coaching, training and developing 20 + team member New Business Development Coordinator * Develop Marketing & Advertising collateral concepts * Collaborate on vision & direction for brand image, packaging design * Provide resources necessary to develop & carry out retail strategy in a fast, comprehensive * manner * Launch beauty brands in major retail chains * Manage all potential new clients

* Provided administrative and sales support for Los Angeles Sales Manager and West Coast * Director * Prepared custom marketing presentations for major fashion, beauty and entertainment clients * Qualified advertising leads and identified potential advertisers within West Coast marketplace * Coordinated and assisted with all Los Angeles based events (such as Rock n Style and the Irvine * Spectrum Fashion Show) * Trained and managed performance of interns * Responsible for West Coast office accounts payable, travel, and expenses Popular Mechanics Magazine * Editorial/Sales Assistant * Provided on-site support and coordination of Los Angeles based photo shoots * Served as liaison between editorial staff and automotive publicists * Researched major technology, automotive and aftermarket clients to prospect new business * Compiled market share reports and territory analysis * Planned and executed various events for advertising clients including Jay Leno Green Garage * sponsored by Honda Harper's Bazaar * Sales/Fashion Editorial Assistant * Served as primary client and agency contact for execution of day-to-day projects * Supported Account Supervisor on strategic projects, sales presentation and marketing promotions * Managed monthly billing, advertising budget and T&E's * Coordinated all monthly issue mailings and correspondence * Called in all fashion and accessories for photo shoots * Attended Public Relations events to build office contacts with stylists and publicist