Dalida Anthony: in Houston, TX

•Growing brand awareness for a Fortune 500+ client in a highly regulated industry • Strategically looking for ways to market the brand within the on-premise & off-premise establishments • Establishing relationships with community organizations, vendors, mon-premise & off-premise management • Conceptualizing and planning brand experiences and events that align with client’s brand objectives • Scouting suitable venues for future experiences and activations • Ensuring that all brand experiences and events remain in line with brand objectives and compliance • Onsite management, oversight and execution of all events and ensuring vendor compliance with the terms of agreement • Generating post-event recaps through monthly and quarterly reports • Oversight and management of annual market budgets and expenses

• Assisting with the implementation of all media activities for retail client • Working with Media Planner/Supervisor, and client to establish media objectives, and strategies, for advertising media campaigns • Preparing and maintaining buy details, flowcharts and budgets for media plans using Excel, and planning-specific software • Training of intern • Participate in training seminars • Researching and Providing client media coverage report for every store opening • Assisting Media Planner with pulling of any required media data for the execution of media plans • Managing and implementing media plans, including plan changes. • Working with Media Planner and buyers to resolve any issues that may arise • Supporting 5 media buyers in Houston & Austin with the implementation of all media activities for retail clients • Monitoring buys by spot checking and confirming orders, changes/revisions • Resolving media billing issues • Working with station representatives to resolve any discrepa

Maintaining relationships with Direct Response clients and station representatives Requesting and sending DUBs (creative tapes) to stations Calling stations/ network representatives to resolve various issues as they arise Confirming and verifying contract agreements against buys Gathering and verifying pre-logs against media traffic instructions Issuing spot times to clients and answering questions in a timely manner Performing media and market research Serve as primary liaison between buyers/account manager and station representatives Giving team in India instructions on entering data Working with media buyers to negotiate make goods and/or adjust campaigns on stations