Moto & Powersports

Advertising Sales Director

Top Management

Areas of Focus:
Revenue Generation,Print Media,Digital Media,Social Media,Consultative Sales,Team Building,Startup Environments,Business Development,Marketing,Intense Passion for Automotive and Motorsport.  

• Personally garnered over $60 Million in advertising revenue in 11 years.
• Restructured sales organization resulting in greater efficiency with fewer staff.
• Accurately forecasted and re-forecasted annually.
• Increased overall revenues by 44% first year in this role.
• Trained and managed sales and support team from satellite office.
• Broke multiple new non-endemic categories each year, including auto, alcohol, CPG.
• Exceeded annual digital sales goals 2016-present.
• Oversaw programmatic partnerships and adops.

• Effectively increased all endemic ad rates 30% by 2009.
• Accurately forecasted fiscal goals often re-forecasted.
• Increased 2007 budgeted sales from $9 million to $11 million, setting record sales figures.
• Trained and currently manage sales and support team from satellite office.
• Broke twelve new non-endemic accounts in this role.
• Developed unique added value programs resulting in           marketshare wins.
• Increased digital revenues by 80% in CY08

West Coast Advertising Director

• Responsible for all Southwest Region ad sales efforts for a $7 million territory goal.
• Prepared annual territory forecasts for print and online ad revenue.
• Developed integrated programs for non-endemic accounts utilizing media assets in 2,500 GameStop stores.
• Promoted after 11 months to West Coast Advertising Director.

Regional Sales Manager

* Directed all sales and marketing efforts for GamePro, Star Wars Insider
* Recruited and managed territory sales representatives
* Launched Best Buy Holiday and Summer Buyer guides for Video Games and DVD's
* Prepared and presented fiscal revenue goals, budgets, and compensation packages for sales and marketing to IDG Board of Directors
* Responsible for over 65% of IDGE's annual revenue goal

National Advertising Sales Director

• Managed all aspects of print and online advertising sales for 5.8 million dollar territory goal
• Built strong relationships with key accounts resulting in significant revenue increases within Western territory
• Increased territory revenues by 35% in first six months, achieving revenue quota set forth by management
• Developed integrated advertising packages to include print and online, resulting in increased market share over competitive set
• Trained and managed Account Executive

Western Sales Manager

• Increased US advertising revenue by 400% within six months
• Recruited by UK publisher to manage North American launch of two quarterly print titles
• Conducted monthly revenue and performance reporting to London office and Board of Directors
• Responsible for launching first US office, personally hired, trained, and managed advertising sales personnel, editorial contributors, fulfillment companies

Associate Publisher

• Top producing sales associate in magazine's two year history
• Personally broke major lifestyle categories such as automotive and spirits for the first time in Razor history
• Implemented the re-development of all advertising sales efforts by recruiting experienced print Advertising Director and national independent rep firms
• Directed magazine's internet re-design and launch, creating additional revenue streams via affiliate programs, contests, subscription campaigns

Business Development Director

• Increased overall magazine distribution by 300% by developing strategic media partnerships with CBSSportsline.com, PGA Tour, and Dennis Publishing
• Launched alternative lifestyle publication utilizing grassroots tactics to increase awareness and generate new advertiser revenue
• Established unique selling proposition by developing online contests, custom publishing, and sponsorship of professional golf events
• Successfully carried campaigns in categories such as spirits, technology, endemic golf, and entertainment resulting in over $750,000 in 2002 bookings

Advertising Director

• Responsible for all sales in $3 million Southern California territory for a network of 75 websites
• Generated prospects, qualified and developed relationships with potential advertisers
• Managed all aspects of online advertising negotiations for all banner/tile advertising, sponsorship opportunities, and email newsletters
• Advised management team on territory results through regular reporting

Account Manager

• Promoted after five months to sole sales representative responsible for all sales relationships in Western US and Asia for a fast growing outdoor clothing company
• Developed relationships with, and managed all online retail accounts resulting in first year revenues of over $200,000

Assistant Golf Professional/ Lodging Sales Manager

Find out detailed information about Damon Watson, Advertising Sales Director in VENICE, CA

Damon Watson: Advertising Sales Director in VENICE, CA

Damon Watson

Navarro College

Texas Tech University