Damon Watson: Advertising Sales Director in VENICE, CA

• Personally garnered over $60 Million in advertising revenue in 11 years. • Restructured sales organization resulting in greater efficiency with fewer staff. • Accurately forecasted and re-forecasted annually. • Increased overall revenues by 44% first year in this role. • Trained and managed sales and support team from satellite office. • Broke multiple new non-endemic categories each year, including auto, alcohol, CPG. • Exceeded annual digital sales goals 2016-present. • Oversaw programmatic partnerships and adops.

• Effectively increased all endemic ad rates 30% by 2009. • Accurately forecasted fiscal goals often re-forecasted. • Increased 2007 budgeted sales from $9 million to $11 million, setting record sales figures. • Trained and currently manage sales and support team from satellite office. • Broke twelve new non-endemic accounts in this role. • Developed unique added value programs resulting in marketshare wins. • Increased digital revenues by 80% in CY08

• Responsible for all Southwest Region ad sales efforts for a $7 million territory goal. • Prepared annual territory forecasts for print and online ad revenue. • Developed integrated programs for non-endemic accounts utilizing media assets in 2,500 GameStop stores. • Promoted after 11 months to West Coast Advertising Director.

* Directed all sales and marketing efforts for GamePro, Star Wars Insider * Recruited and managed territory sales representatives * Launched Best Buy Holiday and Summer Buyer guides for Video Games and DVD's * Prepared and presented fiscal revenue goals, budgets, and compensation packages for sales and marketing to IDG Board of Directors * Responsible for over 65% of IDGE's annual revenue goal

• Managed all aspects of print and online advertising sales for 5.8 million dollar territory goal • Built strong relationships with key accounts resulting in significant revenue increases within Western territory • Increased territory revenues by 35% in first six months, achieving revenue quota set forth by management • Developed integrated advertising packages to include print and online, resulting in increased market share over competitive set • Trained and managed Account Executive

• Increased US advertising revenue by 400% within six months • Recruited by UK publisher to manage North American launch of two quarterly print titles • Conducted monthly revenue and performance reporting to London office and Board of Directors • Responsible for launching first US office, personally hired, trained, and managed advertising sales personnel, editorial contributors, fulfillment companies

• Top producing sales associate in magazine's two year history • Personally broke major lifestyle categories such as automotive and spirits for the first time in Razor history • Implemented the re-development of all advertising sales efforts by recruiting experienced print Advertising Director and national independent rep firms • Directed magazine's internet re-design and launch, creating additional revenue streams via affiliate programs, contests, subscription campaigns

• Increased overall magazine distribution by 300% by developing strategic media partnerships with CBSSportsline.com, PGA Tour, and Dennis Publishing • Launched alternative lifestyle publication utilizing grassroots tactics to increase awareness and generate new advertiser revenue • Established unique selling proposition by developing online contests, custom publishing, and sponsorship of professional golf events • Successfully carried campaigns in categories such as spirits, technology, endemic golf, and entertainment resulting in over $750,000 in 2002 bookings

• Responsible for all sales in $3 million Southern California territory for a network of 75 websites • Generated prospects, qualified and developed relationships with potential advertisers • Managed all aspects of online advertising negotiations for all banner/tile advertising, sponsorship opportunities, and email newsletters • Advised management team on territory results through regular reporting

• Promoted after five months to sole sales representative responsible for all sales relationships in Western US and Asia for a fast growing outdoor clothing company • Developed relationships with, and managed all online retail accounts resulting in first year revenues of over $200,000

(seasonal)