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I'm a fervent advocate for a UX strategy that's as purposeful as it is data-driven, injecting life into products and brands with visionary design. With over a decade steeped in the world of visual design and user experience, I've fine-tuned my craft across a vibrant array of startups and industries. Outside the design sphere, I unleash my creativity through the lens of a camera, crafting mesmerizing photographs and captivating short films.

During my tenure at SightX, I delved deep into the intricacies of design, honing my attention to detail and showcasing my versatility across diverse domains. I spearheaded the implementation of a robust design system for products, crafted engaging marketing videos, and curated impactful digital ads for social media platforms.

Collaborating closely with product managers, engineers, and data experts, I played a pivotal role in conceptualizing cutting-edge products aimed at providing clients with invaluable insights. This empowered them to make well-informed business decisions critical for their success.

At SightX, I oversaw the design processes for Gabor Granger, Van Westendorp, and Conjoint experiments, orchestrating end-to-end analysis designs that not only succeeded but also established SightX as a trailblazer in the industry, setting them apart from their competitors.

Senior UI UX Designer

At JuicedBikes, I've directed many marketing videos that increased consumer engagement on all social media platforms. One of the biggest and successful executions was the Scorpion IndieGogo campaign video that reached it's goal within 24 hours. The video reached over 80,000 views in less than a month and now up to 134,000 views. 

See my work below

Film Maker/Photographer

As the L3 Designer at Webstacks, I had the exhilarating responsibility of creating impactful, high-conversion website designs for a diverse array of clients. My role encompassed crafting a robust design system, adhering to WCAG accessibility and usability standards, and ensuring seamless responsiveness across all devices. Collaboration was key; I worked closely with internal teams, engineers, and clients on a daily basis. 

Engaging directly with clients through weekly syncs, I had the chance to inject fresh ideas and innovative features to maximize client ROI. This period truly allowed me to unleash my creativity, especially in the realms of interaction design and animation. 

I had the privilege of working with esteemed clients such as Workgrid, Privy, and ReelGeeks, contributing to projects that were as rewarding as they were challenging.

Designer L3

Life at EFM was a whirlwind of creativity and collaboration. During my brief stint, I had the opportunity to develop a variety of concept designs for marketing websites, including the San Manuel Band of Indians and Alsop Louise Partners, as well as EFM itself. My projects also extended to Microsoft ExpertZone, where I created engaging banner ads, dynamic animations, informative how-to guides, and more.

Working alongside client services, fellow designers, and a visionary creative director, I was immersed in a vibrant environment that nurtured innovation and teamwork.

Senior Graphic Designer

As the Senior UI Designer, my mission was to forge a unified design system that harmonized the entire Webroot product portfolio. This comprehensive undertaking involved auditing the legacy console, conducting in-depth framework and UI research, providing UX consultations, and applying principles of typography, color theory, and interaction design.

I actively collaborated with the UX team, engineers, and product managers to ensure a seamless integration of ideas. The resulting design system featured brand-new UI components, intuitive interactions, and detailed guidelines, all encapsulated within extensive documentation, laying the foundation for a cohesive and visually compelling user experience.

Senior UI Designer

At Diversyfund, I played a key role within the marketing team, capturing and creating captivating video content showcasing multi-million dollar investment properties across Southern California, aimed at educating people on real estate investment. Additionally, I spearheaded all design initiatives, from crafting compelling logos and establishing a distinctive social media brand identity to designing intuitive UI and UX for the backend dashboard platform.

Senior Designer & Multimedia Producer

At NCC, I led the revitalization of the dealer intelligence site, unveiling a sleek new UI and significantly enhancing the user experience. This dynamic project involved close-knit collaboration with a dedicated team of engineers, a focused product owner, and key stakeholders, where I spearheaded the entire visual and user experience redesign of the platform.

Our strategy began with a comprehensive platform audit, followed by the creation of a flexible design system that could seamlessly integrate new features. The redesigned NCCDI application received glowing feedback from dealers during pilot testing and was widely regarded as a tremendous success.

See my work below.

Senior UI/UX Designer

During my time at Slacker Radio, I delved into a realm of creativity by crafting intricate user flows for mobile and desktop radio apps. Venturing beyond the traditional, I explored innovative designs for TV experiences, aiming to redefine how users engage with music on a larger screen. 

Additionally, I unleashed a burst of creativity by infusing a 3D immersive approach into the radio listening experience, transforming it into a captivating and dynamic journey through sound.

See my work below.

Product Designer

At TurboTax, I spearheaded the visual marketing communication designs for TurboTax.com as part of the Go-to-Market Team. I played a pivotal role in reimagining the second-year initiative of the Absolute Zero campaign, and I expertly designed and optimized key sections such as the ACA, Security, and Products and Pricing pages. Collaborating closely with the product and engineering teams, I delivered visual solutions that ensured a seamless and exceptional consumer experience across both mobile and desktop platforms.

See my work below.

Visual Designer - Contract

During my time at SKLZ, I took on a multifaceted role where I spearheaded and crafted the conceptual design of all digital assets for the marketing team, infusing innovation and creativity into every project. Not only did I orchestrate in-house product studio shoots featuring talented individuals, but I also skillfully captured video content for product onboarding instructions alongside esteemed trainers.

In addition, I had the privilege of conducting insightful interviews with top-tier athletes from prestigious leagues such as the NFL Combine, MLB, PGA, and the United States Women’s Soccer League, delving into their expertise and experiences. Furthermore, I curated comprehensive digital campaigns from dynamic microsites and captivating landing pages to eye-catching partner/affiliate web banners and engaging email blasts, shaping a cohesive and impactful brand presence across various platforms.

See my work below.

Lead UI/UX Designer and Multimedia Professional

Find out detailed information about Dan Malabuyo, FIG PSD AEP in San Diego, California

Dan Malabuyo: FIG PSD AEP in San Diego, California

Dan Malabuyo

Silicon Valley College