Dan Mattonen: Sr Channel Manager- eCommerce Retail in Seattle, WA
Work experience
Alta Cycling Group
Sr Channel Manager- eCommerce Retail | 07/2017 - Current
Responsible for managing holistic ecommerce retail channel/business for all portfolio Brands (Diamondback, Haibike, Redline, and iZip bicycle brands).
Own all aspects of P&L for the channel.
Lead sales, marketing, and operational strategies- Includes demand planning/forecast modeling, online presence/distribution strategy, retail partnership relations, and managing a committed team to support day-to- day operations.
+12.2% growth in contribution margin across a $10M+ business channel since my inheritance.
Received 'Outdoor Vendor of the Year' award (2019 Amazon honor)
Brooks Running Company
Sr Planner/Buyer | 10/2013 - 07/2017
Responsible for managing all supply/inventory planning and buying for half the footwear styles globally through seasonal lifecycles.
Oversaw areas of business and programs to lead cross functional teams including footwear SMU program, Heritage footwear program, and sales operations planning.
Create sales programs in collaboration with product, sales, and marketing teams.
Support business strategies through analysis, reporting, and other KPIs as operation lead.
Brooks Heritage Program: Responsible for managing all sales operational functions including building seasonal calendars, sales programs, go-to- market strategies, collaboration projects, sale rep partnerships, forecasting, and planning/buying.
CamelBak Products, LLC
Key Account Manager | 11/2011 - 10/2013
Responsible for day to day Key Account management including inventory management, order management, forecasting and reporting, product assortments, merchandising, and marketing strategies.
Lead a cross functional team to create a factory direct shipping program.
Managed the custom bottle print process/program through building seasonal sales programs and execution through internal/external partnerships.