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Creative Director

Creative & Design

I am a Creative Director with over twelve years of experience designing and directing projects for globally recognized
brands in the outdoor, action sports, lifestyle, and CPG categories. I have been producing
innovative solutions across all business areas by utilizing my natural creative abilities and my learned
technical expertise. I thrive in fast-paced, collaborative, and challenging environments. I am a non-conventional,
goal-oriented problem solver.

portfolio @ http://www.danmohrdesign.com

OVERVIEW
• Manage and Direct several creative projects for clients in multiple business categories.

OVERVIEW
I aligned with the Global Brand Director to provide Creative and Art Direction for Segment Americas'
strategic branding, storytelling, and product content creation. On-location and off-site guidance for
ideation, capture, and final editing of assets needed to sell, promote, and market products and brands.
ACCOMPLISHMENTS
• Post acquisition - Oversee the transition of the Zamp brand to Dometic Mobile Power Solutions from a
branding and creative standpoint (product, packaging, social, website, sales materials)
• Guide and advise creative teams towards unifying design language across all brand assets.
• Develop, pitch, and plan high-level brand storytelling campaigns that speak to end consumers.
• Developed and produced a three-part series promoting the brand through partnerships with high-level
athletes and influencers.
• Capture and create internal promotional material used to recap events and activations.

Art Director

OVERVIEW
As sole creative seated within Zamp Solar, my main priority was to bring a refreshed brand identity to
market through a cohesive and unified approach to help sell the brand to its soon-to-be parent corporation,
Dometic.
ACCOMPLISHMENTS
• Conceive and Implement concepts, guidelines, and strategies in various creative projects – Oversee
them to completion
• Review, revise, and promote consistent brand guidelines across all media.
• Create and maintain an organized internal creative media library to house creative assets ranging from
but not limited to brand guidelines and design systems, photo and video library, print projects, web
dev, social media, email marketing, packaging production
• Create and analyze brand tracking, market trends, consumer needs, and competitive trends within
and outside the marketplace.
• Lead brainstorming/creative sessions to generate ideas
• Develop internal marketing campaigns that translate marketing objectives across business units into
clear and motivating creative strategies
• Meet budget standards by forecasting and managing expenses
• Develop and maintain a network of creative contributors: photographers, videographers, content
producers, graphic designers, copywriters, and web developers.
• Direct and execute creative mission objectives in predetermined timelines within budgetary
constraints.
• Motivate and manage teams of creative contributors

OVERVIEW
Helped lead the design and marketing team in developing, implementing, and maintaining consistent
visual design aesthetics across all platforms. Developed, designed, and directed projects ranging from
print, promo, and packaging to sales, marketing, and e-commerce.
ACCOMPLISHMENTS
• Developed consistent brand identity guidelines
• Led the creative team in the development and implementation of a unified, intuitively navigable folder
structuring system which held and organized all
creative assets.
• Collaborated with product development, procurement, and marketing teams to design and produce
packaging for over 70 new products over the course of 3 years.
• Worked with product development, procurement, and marketing teams to design and produce
packaging for over 70 new products over the course of 3 years.
• Managed a team of freelance creatives to help produce content and creative for print, digital, social,
and photo/video.
• Managed projects with international distributors to translate and reformat all
packaging to meet the specifications of global rules.
• Worked with the executive team to produce presentations and other visual collateral implemented
and displayed at the NYSE to help bring the company from a private start-up to a publicly traded brand
on the NYSE.
• Lead creative team in research, ideation, collaboration, and project review and proofing.
• Traveled to on-location production sets to co-direct and produce video commercials

Senior Graphic Designer

OVERVIEW
As the sole product development and marketing team designer, I played an integral role in developing
branding, products, sales, and marketing collateral for the brands owned or distributed under the
Industrial Revolution Umbrella.
ACCOMPLISHMENTS
• Developed consistent brand identity guidelines for the UCO brand.
• Led the development and deployment of a unified, intuitively navigable folder structuring system,
which held and organized all creative assets.
• Collaborated with MPD Team to design, develop, launch, and market the UCO Ware line of products.
• Managed and directed a team of freelance creatives to help produce content and creative for print,
digital, social, and photo/video.
• Worked with international brands to translate, reformat, and manage assets for brands distributed
under Industrial Revolution
• Traveled internationally to oversee the production of products and packaging.
• Traveled to on-location production sets to co-direct and produce image assets used in brand and
product marketing campaigns.

Graphic Designer

OVERVIEW
I collaborated with the product development and marketing teams to develop, design, and produce
award-winning sporting goods products across various brands owned under the K2 Corporate Umbrella.
ACCOMPLISHMENTS
• Developed and Designed products across various categories for K2 Ski, K2 Inline Skate, Line Ski, K2
Snowboard, Tubbs, and Atlas Snowshoes.
• Worked closely with product engineers to develop the industrial design and aesthetics of products.
• Traveled internationally to oversee the production of products and packaging.
• Traveled to on-location (studio and on-location) production sets to co-direct and produce image and
video assets used in brand and product marketing campaigns.
• Collaborated with the marketing team to ideate, develop, and execute marketing campaigns, product
naming, event planning, and trade shows.

Find out detailed information about Dan Mohr, Creative Director in Redmond, OR

Dan Mohr: Creative Director in Redmond, OR