Dan Morano:

Dan Morano

United States
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Work experience
Image Bleyhl Farm Service

Bleyhl Farm Service

General Manager | 09/2015 - 06/2020

In conjunction with eight-member board, developed successive 3-year strategic plans. Implemented a 5-tier approach to achieve co-op strategies which resulted in an increase of revenue by $13 million and 30% growth in market share. Leadership & Talent Led and appointed a six-member leadership team to oversee the execution of new co-op strategy. • Instilled a winning, selling, and continuous learning culture. • Developed, instructed, and coached an operations management trainee program to encourage the development of current and future managers. • Utilized outside vendors to provide professional training programs for all employees. Marketing-Branding • Led a team of marketing professionals to conduct a market analysis of trade area growers that resulted in branding strategies and initiatives to meet emerging market trends. Initiatives included branding through a new logo, webpage & customer portal as well as B2B pricing strategies and sales tactics that not only resulted in increased sales but increases in margin. Technology Implementation • Implemented a Microsoft ERP/Data system integrated with new fertilizer plant and energy routing systems resulting in increased inventory accounting, asset utilization, and delivery efficiency. • Led a team migrate data from multiple servers into a singular MS-SQL server to improve reporting and data analysis. • Implemented Microsoft Teams to enhance co-op wide communication & team collaboration. • Implemented a new retail POS system for retail store locations resulting in strong inventory control measures, simplified supply chain management, and enhanced customer service. • Implemented a Human Resources Information System - to create an enhanced employee communications system and streamline talent acquisition, onboarding, and other employee focused initiatives. Community Outreach • Developed a new 4H/FFA Program to target local youth and support community activities at local fairs and youth events all by enhancing the co-op vision, culture, and employee engagement. • Partnered with a local winery to develop a branded bottled wine. $1 of every bottle sold went to NW Harvest, a local food bank to support hunger in rural communities. This was a cause that was important to our employees and local farmers. Energy Department Improvements • Developed a robust and dynamic energy sales team, thereby increasing overall energy department strategy and initiatives resulting in: o Propane Increase - 3 million to 12 million gallons o Gas and Diesel Increase - 4 million to 8 million gallons Agronomy Department Improvements. • Developed a focused and science-driven agronomy team resulting in: o Increased Agronomy revenues by $5million o Increased Agronomy profits by $400,000 • Oversaw the building of a 6,400-ton fertilizer plant under budget and in 9 months, which resulted in an increase of dry fertilizer revenues and increase in tons from 3500 tons per year to 7500 tons in four months. This resulted in $1.2 million revenue increase to co-op. • Developed a branded bag fertilizer "Nitro Boost" to drive our local brand awareness Retail • Developed and implemented a retail Strategy to increase revenues and profits in four stores. • Oversaw the construction of a new 20,000 sq. foot retail store replacing a previously leased building - Project was under budget. o Sales at store increased by 30% in the first year. Revenues grew from $4,400,000 to $5,720,000 with a $200,000 increase in profit * Store was recognized as a leader in retail innovation by Food & Drink International Magazine. • Remodeled existing stores for maximum efficiency and inventory control resulting in a 33% drop in inventory shrink. • Implemented a new pricing and go-to-market strategy that included a bulk/pallet program resulting in a 12% percent increase in bulk Orchard and Vineyard Supplies. • Recommended a transition to new vendors for added value and warehouse capacity and then later implemented the transition to the True Value company as a distribution partner for general hardware supplies and bulk pallet programs resulting in a more diversified selection of product that increased traffic and transaction counts by 28%. • Implemented and tested an online ecommerce platform to enhance our retail omni-channel sales and marketing. Provided customers with a fully integrated shopping experience by uniting user experiences with brick and mortar service and online product search.
Image Mountain View Co-op

Mountain View Co-op

Energy Division manager | 04/2009 - 08/2015

• Increased overall department revenues from $28 million to $40 million with $2 million in direct profits to the co-op. • Increased propane gallons from 1.2 million to 3.4 million gallons. • Increased fuel distribution gallons (gas and diesel) from 12 million to 21 million gallons. • Implemented new propane routing system "Energy Force" in 2009 which increased asset utilization and delivery to home heat customers and farms. • Developed a home heating pricing strategy that increased new gallons by 300,000 in 2010 resulting in a revenue gain of just over $600,000. • Developed a new location strategy in White Sulphur Springs which resulted in 500,000 new gallons of propane for home heating and increased revenues of $1.2 million • Led the marketing strategies for the co-op, developing a brand strategy, logo enhancement, messaging, new website, and newsletter.
Image Mountain View Co-op

Mountain View Co-op

Retail Division Manager | 07/2006 - 04/2009

• Increased overall sales from $25 million and a loss of $400,000 to $35 million and a profit of $1million in three years. • Developed a marketing strategy for all retail stores to increase store awareness within the communities resulting in a 20% increase in traffic and a conversion rate of 52%. • Developed a 4H/FFA program "Jr Livestock Program" that promoted youth at local fairs which resulted in 220 students signing up and an increase of $120,000 in feed sales. • Implemented a new Retail POS system "Epicor" which resulted in a 40% decrease in inventory shrink and loss product sales. Enhanced overall engagement with customers. • Developed a new branded fertilizer "Home Turf" for lawn care which increased revenues by $170,000. • Implemented a new pricing strategy with a focus on key items and top sellers increasing retail store margins of $450,000.
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