Dan Pham: Digital Marketing Manager in San Diego, CA

Head all digital marketing goals and initiatives focusing on new customer trial and re/brand launch; including social media, digital, paid media and SEM.

Lead all campaign strategy from planning, developing and managing phases within an integrated marketing program. This included researching, strategizing and art directing multiple campaigns for four different marketing departments from start to finish.

Designed, implemented and managed corporate Integrated Marketing Program on a shoe-string budget; including operations, processes, technology implementation and strategy. Marketing Program focused on organic reach and engagement as its core, with an emphasis on guerilla marketing and social media marketing.

Supported integrated marketing team as lead strategist between social media, field marketing, paid media and public relations to drive marketing goals and maintain consistent brand messaging.

Cultivated and nurtured multiple half million dollar deals with sales and engineering team by providing pre and post sales support. Acted as one of the primary members in a 24x7x365 support environment.

Played a key leadership role in planning, developing and managing all social media strategy based around raising brand awareness and nurturing current relationships with existing clientele. Supported Director of Field Marketing and Director of Marketing Communications with innovative marketing strategies to acquire competitor market shares.