Dan Robbins: Advisory Board Member in Scotts Valley, CA

Dan Robbins
Advisory Board Member
Scotts Valley | United States
Skills
No information
Interests
Art
Guitar
Automobiles
Industries
Bike
Lifestyle
Moto & Powersports
Outdoor
Tech
Work experience
California State University, Chico
Advisory Board Member | 09/2021 - Current
Providing industry input on strategic direction for the Engineering Leadership Development program and curriculum.
Self-Employed
Strategic Marketing Consultant | 01/2021 - Current
Providing storytelling, brand development, and innovative marketing solutions to clients.

FOX Factory Inc.
Head of Investor Relations & Corp. Communications | 01/2019 - 01/2021
Head of investor relations and assisted the company in expanding its shareholder base, increasing
market cap, and building relationships with buy-side investors and sell-side analysts.
• Co-developed initial public offering materials and supported the executive team at road show events
resulting in successful book building from large investment institutions.
• Produced historic NASDAQ IPO ceremony with X Games Multi-Gold Medalist, Levi LaVallee, jumping
his snowmobile over our team as we rang the opening bell in Times Square during the height of summer. The stunt took over Opening Bell coverage on CNBC.
• Streamlined quarterly earnings scripts and press release writing process by ~66%.
• Redesigned the investor relations site to be mobile first and ported it over to a new service provider
resulting in an annual savings of 50%.

FOX Factory Inc.
Head of Corporate Marketing | 08/2009 - 12/2018
Head of worldwide marketing that led a global team responsible for every aspect of marketing and communications for the company worldwide.
• Developed and directed the brand’s social strategy to be a leader within its peer group that continues garnering an engaged and growing fan base of 4M+ across all channels.
• Partnering with sales, created a print and digital campaign featuring FOX dealers and influencers in a non-promotional way. The focus was on how those featured were steeped into their respective communities resulting in up to ~100+% year over year sales increases and immeasurable goodwill within those channels.
• Inspired and developed strategies with marketing and sales teams to evolve tradeshows and events from being a branding exercise into an experiential activation activity that created conversations, produced sales and leads, and strengthened affinity for the brand.
• Worldwide, FOX became the must-attend booth with event organizers and neighboring exhibitors planning around our activities, while consistently producing sales that offset attendance costs.
Eightfold Logic Inc
Vice President of Marketing & Advisor | 11/2008 - 07/2011
Eightfold Logic was a B2B, SaaS search analytics platform that disrupted search engine marketing, aiding marketers by validating paid traffic/clicks and exposing fraudulent ones, protecting their ad spends.
• Founding marketing executive that built and led a the marketing team responsible for every aspect of marketing and communications for the company worldwide.
• Co-authored business plan used to successfully raise $8M in Series B funding.
• Won 2008 SES award: ?Technology Platform Search Marketers Can't Live Without.'
• Garnered editorial mentions in Venture Wire, Dow Jones Venture Beat, B2B, Business Week, WebProNews, Practical E-commerce, and numerous search/analytics blogs.
• Authored bylined articles for ClickZ, DMReview, and search/analytics related blog