Dan Stanilonis: Outdoor Industry Professional | Regional Sales Manager | Key Accounts | Business Development | Wholesale Account Manager | Operations in South Burlington, Vermont

• Founded, envisioned and bootstrapped Action Sport Optics LLC into a leading specialized E-commerce operation focused on sport & lifestyle related optics. Achieved significant growth in customer base and revenue. • Created strategic & healthy business relationships with all business partners. • Became #1 specialized Oakley dealer within our territory serving 1000s of Oakley customers. • Identified & fixed website issues for increased conversion rates. • Became known for elevated product knowledge & expedited customer service which increased retention and repeat customers. • Managed all buying and product assortments for all brands. • Created, designed and merchandised a visually appealing website that delivered ease of use. • Created healthy working relationships with brand reps and sales managers resulting in increased opportunities, margins and marketing opportunities. • Negotiated all inventory purchases, agreements, discounts & payment terms leading to increased margins and on time payments. • Developed a multi-channel sales integration between leading 3rd party platforms leading to accuracy across channels, consistency and increased sales. • Created and analyzed P&Ls to identify opportunities to increase company margins. • Created company operational procedures which resulted in efficiency and accuracy. • Managed 3rd party shipping & receiving delivering accurate shipping and inventory. • Continually Improved SEO, analytics, PPC, retargeting, blogs and social media resulting increased sales, visibility, traffic, and website authority. • Identify integration issues & work directly with developers solving issues. • Created, maintained and improved all product web pages, page content and product copy resulting in 1st page search results. • Wrote in-depth product descriptions with a no questions unanswered philosophy. • Successfully prepared company to be acquired, and successfully executed sale of the company while retaining key business relationships.

• Collaboratively managed and supported 9 regional sales reps for the Canadian & eastern USA territories for Northwave Snowboard Boots, Drake Snowboard Bindings and Bakoda accessories. • Adopted a transformational leadership approach that empowered sales teams to surpass goals, driving market and category dominance. •Cross team collaboration with marketing and product teams delivered sellable product collections that met current market demands at competitive price points. • Worked collaboratively with marketing and sales teams in creating initiatives that drove brand awareness, consumer demand and product sell through. • Stayed abreast with competitor products, pricing and marketing campaigns. • Worked directly with regional sales teams optimizing distribution strategy that maximized sales opportunity while not being over distributed. • Managed factory purchase orders maintaining optimal inventory levels, strategically creating scarcity to drive demand. • Attended and worked directly with industry buying groups including SMC, SSL (WSM) delivering key specialty retailers products at favorable terms, discounts and support. • Traveled visiting key accounts which strengthened relationships, identified opportunities, solved challenges and fostered growth. • Created sales programs that promoted growth, favorable terms, discount structures, competitive pricing and margin building opportunities. • Worked directly with sales reps, product development, and marketing teams in product line development and marketing campaigns. • Attended trade shows and demos presenting new product collections, supporting sales force, and meeting directly with key accounts. • Worked with internal teams as needed in support of trade show coordination, set up & execution. • Created & managed warranty/customer service dept. Developed companies’ warranty/return policies and provided 1st class customer service. Resulted in becoming known for superior service and increased customer retention.