Dana Al Ghusain:

• Curated numerous public relations materials such as press releases and pitches for a wide range of beauty clients including Sonya Dakar and Orlando Pita. • Monitored online coverage for clients on a daily basis • Created press clippings for clients on a daily basis • Developed press lists that included influential writers and editors in the beauty industry • Attended and assisted in the execution of the "Indie Beauty Expo," a large beauty, health and wellness conference and Trade Show

• Monitored and reported online and print coverage for fashion and beauty clients. Clients included Brian Atwood, Azzaro, Aldo and Preen • Managed sample send outs and returns through Fashion GPS • Assisted with pulls for fashion shoots and celebrity dressing • Completed everyday tasks such as updating internal documents, coordinating celebrity gifting and organizing the ?showroom ? • Attended and assisted at BPCM events such as the Maybelline Beauty Bash ?

• Developed and implemented the brand’s social media strategy which resulted in gaining 200K fans and followers on Instagram and Facebook • Supervised four AEO sales executives in running a student campaign on local university campuses • Applied and obtained promotional licenses for 26 stores in Kuwait, UAE, Saudi Arabia, Egypt, Jordan and Lebanon • Produced and updated internal documents such as footfall graphs, communication packs, marketing calendars, monthly PR reports and newsletters • Coordinated PR activities, including organizing images, sending images to press contacts, writing press releases and monitoring PR and in turn secured over $50,000 in Ad value and placements in magazines like Grazia and Cosmopolitan Middle East • Executed an AEO fashion runway show at the Grazia Festival in Dubai, UAE in collaboration with the marketing manager, senior visual merchandiser and event coordinators

• Involved in the luxury retailer’s business intelligence, marketing innovation, corporate communications and social responsibility projects. Brands included Michael Kors, Lacoste, Valentino, Longchamp, Bourjois and IsaDora • Contributed to three monthly business intelligence reports through summarizing luxury media news • Provided retail and distribution teams with digital and social media recommendations which lead to numerous mentions on social media • Created influencer database and fostered strong relationships with these influencers ? • Planned various internal and external corporate social responsibility activities