Dana Griffith: Sr sales lead in Farmington , Utah
Work experience
Account development/key accounts manager
sales lead | 06/2023 - Current
REI (Recreational Equipment Inc)
sales lead | 10/2017 - Current
REI
Senior Sales Lead | 10/2017 - Current
● Championed customer satisfaction and loyalty by providing personalized assistance and guidance, resulting in heightened customer engagement and repeat business.
● Develops and implements effective training programs, resulting in an empowered
and knowledgeable sales team capable of providing expert advice and exceptional customer service.
● Plays a vital role in enhancing the store's overall sales culture by facilitating
regular team meetings, sharing best practices, and fostering a sense of camaraderie and shared purpose.
● Leverages certified training expertise to mentor and coach employees at all levels, tailoring instructional methods to suit individual learning styles and maximizing team performance.
● Fostered a collaborative work environment by applying innovative strategies and tactics that enhanced communication and cooperation among cross-functional
teams.
REI
Senior Sales Lead | 10/2017 - Current
● Championed customer satisfaction and loyalty by providing personalized assistance and guidance, resulting in heightened customer engagement and repeat business.
● Develops and implements effective training programs, resulting in an empowered
and knowledgeable sales team capable of providing expert advice and exceptional customer service.
● Plays a vital role in enhancing the store's overall sales culture by facilitating
regular team meetings, sharing best practices, and fostering a sense of camaraderie and shared purpose.
● Leverages certified training expertise to mentor and coach employees at all levels, tailoring instructional methods to suit individual learning styles and maximizing team performance.
● Fostered a collaborative work environment by applying innovative strategies and tactics that enhanced communication and cooperation among cross-functional
teams.
Signature Products Group
Business Development Manager | 11/2021 - 02/2023
Led and managed a team of business development professionals, providing guidance support, and mentoring to drive team performance to achieve revenue
targets.
● Developed and executed strategic plans to identify and pursue new business opportunities, expand market reach, and drive revenue growth.
● Fostered relationships with key stakeholders, including clients, partner, and internal teams, to enhance collaboration and drive business development
initiatives.
● Analyzed market trends, competitor activities, and customer needs to identify new business opportunities and develop innovative strategies to gain a
competitive edge.
● Oversaw the entire sales cycle, from prospecting and lead generation to proposal
development, negotiation, and deal closure.
● Collaborated with cross-functional teams, including marketing, product development, and operations, to align business development efforts with overall
company objectives.
● Conducted regular team meetings, performance reviews, and training sessions to enhance the skills and capabilities of the business development team.
Signature Products Group
Business Development Manager | 11/2021 - 02/2023
Led and managed a team of business development professionals, providing guidance support, and mentoring to drive team performance to achieve revenue
targets.
● Developed and executed strategic plans to identify and pursue new business opportunities, expand market reach, and drive revenue growth.
● Fostered relationships with key stakeholders, including clients, partner, and internal teams, to enhance collaboration and drive business development
initiatives.
● Analyzed market trends, competitor activities, and customer needs to identify new business opportunities and develop innovative strategies to gain a
competitive edge.
● Oversaw the entire sales cycle, from prospecting and lead generation to proposal
development, negotiation, and deal closure.
● Collaborated with cross-functional teams, including marketing, product development, and operations, to align business development efforts with overall
company objectives.
● Conducted regular team meetings, performance reviews, and training sessions to enhance the skills and capabilities of the business development team.
Canyon Bicycles USA
Inside Sales Representative | 02/2021 - 11/2021
● Exceeded monthly sales goals by over 100%.
● Held a top-three sales position after just two weeks and first in KPIs after 60
days.
● Built relationships and curated an upbeat, professional, and consultative discussion leading customers through a decision-making process and toward
a purchase.
● Used SAP, Salesforce, and Order on Behalf to set up customer accounts, analyze and resolve complaints, provide information on sales orders, returns,
service orders, and warranties.
● Developed a comprehensive tracking system to maintain leads, driving additional sales.
Canyon Bicycles USA
Inside Sales Representative | 02/2021 - 11/2021
● Exceeded monthly sales goals by over 100%.
● Held a top-three sales position after just two weeks and first in KPIs after 60
days.
● Built relationships and curated an upbeat, professional, and consultative discussion leading customers through a decision-making process and toward
a purchase.
● Used SAP, Salesforce, and Order on Behalf to set up customer accounts, analyze and resolve complaints, provide information on sales orders, returns,
service orders, and warranties.
● Developed a comprehensive tracking system to maintain leads, driving additional sales.
Highway Two
Sales Support and Supply Chain Coordinator | 07/2020 - 02/2021
● Represented world-class brands such as Continental, crankbrothers, Brooks,
100%, Knog, ABUS, fi'zi:k, and Selle Royal.
● In-depth expertise of supply chain operations including international distribution,
returns, inventory, shipping, credit adjustments, and a complete proficiency with the SAP program.
● Liaison for all supply chain, customer service, support-related services, sales
representatives, dealers, and field sales personnel.
● Supported the sales team by providing accurate product information, pricing, and availability, assisting in customer inquiries, and generating sales quotes.
Highway Two
Sales Support and Supply Chain Coordinator | 07/2020 - 02/2021
● Represented world-class brands such as Continental, crankbrothers, Brooks,
100%, Knog, ABUS, fi'zi:k, and Selle Royal.
● In-depth expertise of supply chain operations including international distribution,
returns, inventory, shipping, credit adjustments, and a complete proficiency with the SAP program.
● Liaison for all supply chain, customer service, support-related services, sales
representatives, dealers, and field sales personnel.
● Supported the sales team by providing accurate product information, pricing, and availability, assisting in customer inquiries, and generating sales quotes.