Bike

Dive

Fishing

Lifestyle

Outdoor

Skate

Snow

Surf

Swim

Triathlon

Health & Fitness

Managed the North American Digital Marketing strategy for POC interim until a permanent resource
onboarded.

Digital Marketing Manager

Manage the eCommerce North American channel (US + CA) for the Sportswear and Workwear apparel
lines for Helly Hansen

• Manage a team of 4

• Positive Double-Digit Channel Growth

eCommerce Manager, North America

Arena Water Instinct (www.arenawaterinstinct.com/en_us). Manage all aspects of arena's ecommerce
business including ownership of P&L and creation of yearly budgets; Owning all eCommerce initiatives.

• Defined a merchandise strategy, promotional calendars, brand marketing execution and success
metrics.

• I co-own the digital strategy with Marketing/Sales across all digital channels: online, mobile, emails,
social, SEM to align our strategy and brand vision.

• Manage e- commerce incremental revenue through the management of PPC and SEO / SEM activities
(Google AdWords, etc.)
• Manage the e-commerce business reporting and ROI reporting including web analytics, monitor
competitors and ad hoc reports for analysis to NA General Manager.

• Manage ongoing website UX improvement to the website including product descriptions, images, order
hierarchy of products, products. I partner with Global Support teams to execute site changes, if needed.

• I own decisions for a buy plan and mark down strategy with Sales to create a profitable business.

Role Accomplishments to be noted:

• Moved all product launch activities inhouse cut launch time needed by more than half

• Established an eMarketing calendar & list for North America, including a MailChimp account to manage
list

• Established a customer service/support role (2 North American roles)

• Refined the returns process (RTS) and crediting process to move product back into stock; increase
efficiency and product restocking times w/fulfillment partner

• Established a working relationship with Global support team positioned in Italy
• Established a merchandising strategy calendar for EOL (end-of-life) seasonal swimwear and products

• Developed a channel OUTLET for moving older; end-of-life products through; keeping a pulse on margin
and brand equity

• eCommerce Channel Growth 2-3x

Past/Relevant Experience(s):

Primary Responsibility:

Manage the day-to-day operations of a Specialty Cycling Retailer in Portland, OR with annual revenue of $1.8M.

Daily responsibilities include, but are not limited to:

• Coaching Responsibility for Sales and Service Staff

• Product and Inventory control Management

• Reporting: Daily Business financial health

• Customer Relationship Management
• Product Mix Management

• Retail Margin Control/Management

• Retail Environment Management: Look, Feel and "20 Feet" Appeal

• Merchandising of Product

• Liquid Cash Management

• Social Media Management

• Daily Sales Goal Monitoring

Retail Store Manager

Primary Responsibility: Digital content support for Nike's internal sites: Zero/Nike HR (employee intranet).

Working in unison with a Nike assigned agency, a design resource, a comms resource and Nike Tech to launch
digital content ranging from a simple one banner carousel image ==> in-site experience to a digital
calendar promotion involving 40-60 hours of integration support.

• Analyzed content usability using Google Analytics for user-centric testing on launched digital content:
measured the interaction and effectiveness from Call-to-actions and content navigation/flow
perspectives

• Collaborated with Global Nike (internal and external) content owners to gather digital specs for promos
and content launched

• Achieved significant navigation/UI content search improvements of existing content for Nike's internal
HR

Intranet (ZERO) - data-driven results through page-view satisfaction ratings

• Curation of digital assets (promo banners, digital icons, imagery) using Adobe CS6 - experience with CS4
and CS5

• Collaborated with internal Nike Comms team to optimize copy for UX improvement

• Copy and digital asset publishing using CMS (content management system)

• Processed digital updates as requests surfaced

• Collaborated with Nike Brand Marketing to bring digital emotion to Nike's Intranet

Digital Content Specialist

Responsible for the business management, enhancements, and evolution of Eagle Creek's e- Commerce
operations and presence within an Omni-Channel of e-Commerce and brick & mortar retailers

• Managed and presented the sales channel reporting against trending key channel performance metrics

• Managed aggressive sales forecasting for Eagle Creek's B2C business to over $2M in revenue resulting
in the doubling of sales for the full fiscal year

• Led SEO & PPC agency strategy for our digital marketing spend

• Measured the optimization of site page tagging in developing geo-targeting and retargeting cart
abandonments and bounces.

• Managed the forecasting and budget spend planning for P&L

• Conducted and led QA efforts to evaluate the front-end consumer shopping experience in the areas of UI experience, navigation and performance optimization
• Managed the creative digital resources for both internal and external contracted agencies assigned
to different
Marketing functions (Web, E-Marketing, & Creative)

• Led and conducted all internal cross-functional meetings: Finance, Sales, Marketing, Supply Chain,
Product depts.

eCommerce Manager

Through collaborative teamwork and directional leadership, played a key role in the Financial Risk audit
process to provide a qualified audit opinion over the financially significant applications in scope.

• Conducted client-serving interviews and follow-ups with members of the client Senior IT Management
in determining and understanding the financial system applications in scope for the audit.

• Identified and assessed significant deficiencies in client internal application controls that could
have significant influence on material misstatements in the financial reporting process.

• By following a proprietary Global Auditing Methodology process, collected and documented client
evidence necessary to support our concluding financial systems audit reliance opinion.

• Managed the client-to-client team communication serving as an extension or face of the Deloitte brand
while in the field on client sites.

• Managed the project from initiation to close, including status monitoring and communication from up
and down the chain, budget development, closing and findings.

• Contributed to the Knowledge Sharing model with peers in service lines and across where applicable
• Managed through ambiguity on a daily basis

Sr. Consultant

Responsible for the successful orchestration of the management, enhancements, and launch of Yakima's
e-
Commerce business initiatives in a challenging; conflicting channel of e-Commerce and brick and mortar
retailers.

• Managed the launch of Yakima's B2C sales channel for over 200+ SKUs

• Set an aggressive 2011 sales goal for Yakima's B2C business at $500K for the first full fiscal year

• Implemented a P2P (Partner -2- Partner) service to achieve 100% fulfillment of consumer online order
demand

• Managed the digital marketplace of Yakima's key retailers' business: Amazon.com, REI, MooseJaw
• Conducted training for Yakima's B2C and B2B websites to Customer Service and Sales Force

• Coordinated several process improvement/automation projects to implement increased automated
efficiencies

• Conducted and led optimizing/troubleshooting sessions for the consumer shopping experience in the areas of security, UI experience, and payment process flow (for www.yakima.com)

• Initiated, managed and led the direction for Yakima's outside agencies assigned to different Digital
Marketing functions (Web, E-Marketing, & Creative)

• Led and conducted several internal cross-functional e-Commerce meetings and projects for Finance,
Sales,
Marketing, Supply Chain, Product depts.

Sr. Auditor

Member of an autonomous agile web development team accountable for the development of Trek's
websites, both internal and external content.
• Managed content updates to the Homepage and Product detail pages for Trek's on-line store,
store.trekbikes.com/.

• Maintained content updates for Trek's B2C websites in a multi-language content environment. •
Administered data updates and imports to a MySQL database using phpMyAdmin

• Created Entity Relationship Diagrams (ERD) to populate the above website.

• Developed, tested, and coordinated monthly HTML/CSS website email campaigns and website modules
updates.

• Generated website statistical reports for Marketing to evaluate web campaign efforts.

• Acting customer liaison to the team for evaluating the focus on for IT projects.

Web Designer/Developer

Responsible for the management of Trek's Business to Business (b2b) Extranet site, Dexter
(https://www.dexdealer.com) as well as the b2c sales channel at Trek. Dexter is responsible for over 50%
of Trek's worldwide b2b business.

• Gathered requirements for and managed testing for a new Content Management System (CMS) platform
that would have to meet Global needs for Trek's b2b business.

• Directed a multilingual; trans national team of global language translators in the creation of Dexter
's Global content.

• Conducted CMS training for Dexter 's European support team.

• Managed the b2b customer communication and customer service processes.

• Monitored & Enforced, Measured and Maintained the distribution of Trek products for digital sales
violations.

• Assisted General Counsel and Sales org in communication deliveries of Trek Retail Partners' digital
retail violations.

• Managed the b2c business within an IBD (brick and mortar bike dealers) dominant category of cycling.

E-Commerce Specialist

Find out detailed information about Dana Klubertanz,  in Portland, OR

Dana Klubertanz: in Portland, OR

Dana Klubertanz

University of WI-Madison