Dana Patterson: Board Member in Vail, CO

• Give insight on all public art decisions for the town • Vote on hand selected artists to complete projects such as the newly painted electrical boxes, ice sculptures and art for 2015

• Integrate a consistent brand image throughout our physical space and all media outlets, including website, social media, print advertising and TV advertising • Analyzed advertising budget and reallocated money to allow for a TV8 commercial • Collaborate with the Squash Blossom Vail and Colorado Springs to present a cohesive image throughout all three locations • Appear on “Good Morning Vail” weekly to promote gallery events and artists • Coordinate advertising in the Vail Daily and Sneak Peak, as well as in various seasonal publications • Work closely with local advertising and design agency on ads and website • Populated new website and maintain it daily by adding new products, removing sold items and keeping it up to date with upcoming events and artist biographies • Plan art exhibitions and promote them using newspapers ads, press releases and TV8 interviews • Regularly use Adobe Photoshop to create flyers for shows, to edit photographs and to create banners for the website • Effectively used Facebook advertising to grow our likes from 200 to over 1400, which greatly increased fan interaction and directly generated more website traffic • Create email blasts using MailChimp to promote upcoming events, new art acquisitions and in store and online sales