Dana Pineda: Director of Branded Merchandise in Los Angeles, CA

Oversee A2E’s branded merchandise department and involved in every step of the production process from conception to completion, managing logistics and financials. Lead point-of-contact for vendors, working with a full roster of production facilities and shippers to maintain budget, develop design solutions and source new vendors. Lead client liaison, working directly with accounts on promotional campaigns, developing design solutions and managing all communications through production and delivery.

Top sales and brand rep for the premium apparel brands and consistently exceeding sales projections for over a decade. Involved in line and product development. Responsible for coordinating day-to-day operational aspects of sales and marketing work across the company. Providing support to the Sales Team, Marketing/Creative team, and the Operations Team and most importantly the main contact to customers. Worked multiple tradeshows throughout each year, always staying on top of what’s new, as well as scoping out new business. Opened, developed and managed million-dollar accounts within the apparel, ASI & Music Merchandise industry including…Warner Music, Live Nation, The Ellen Show, Starbucks, Threadless, Café Press, Jack Nadel, BDA, Ace Hotel, FOSSIL, Soul Cycle HIGHLIGHTS • Alternative Brand Representative of the Year (Multiple) • Company leader in sales for the past 8 years • Grew Alternative Apparel in the music merchandise industry, where there was little to no presence. Now it’s a large part of Alternative Apparels overall business

Managed and maintained over 100 accounts for a multi-line showroom. Sales rep for Joe’s Jeans, working with retail boutiques over the entire western half of the United States. Consistently able to grow accounts and work closely with partners to merchandise stores. With a specialization in denim, was also able to represent other clothing lines simultaneously. Key member of a small team that merchandised and prepared lines for trade shows nationwide. HIGHLIGHTS • Exceeded sales goal during every quarter of every year during employment. • Lead product seminars at high-end sales boutiques and seminars around the United States.

Negotiated and bought media for over 35 markets on broadcast and cable television stations throughout the United States and Canada for one of the largest media companies in the world.

Floor manager at one of the busiest U.S. Anthropology locations. Managed floor team and responsible for the creation of floor sets, customer service, sales, employee scheduling, training and the education of all new products.