Dani Alvarez: Copywriter Specialist in Los Angeles, CA

Dani Alvarez

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Copywriter Specialist
Los Angeles | United States
Skills

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Interests

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Industries
Fashion
Lifestyle
Skate
Streetwear
Surf
Work experience
Image Nordstrom

Nordstrom

Copywriter Specialist | 12/2014 - Current

- Write and edit content for all products, including capture statements, headlines, page titles, and descriptions - Ability to translate creative brand strategies into engaging and meaningful copy - Work with samples and photo team to ensure efficiency and accuracy with daily schedules - Communicate directly with brand teams and marketing teams in order to ensure appropriate editorial aesthetic for each line.
Image Freelance Stylist and Fashion Expert

Freelance Stylist and Fashion Expert

Stylist and Stylist Assistant | 09/2009 - Current

• Stylist for Unleash’d Magazine and Zooey Magazine • Assistant Stylist to Madison Guest, Ashley Weston, and Charlie Altuna • Stayed current on trends in order to develop and communicate styling direction on assigned projects • Actively participated in pre-shoot meetings to ensure full understanding of each project • Analyzed and forecasted trends in order to creatively showcase the most current fabrics, patterns, colors, finishes, and styles in a way that best reflected the vision for each assigned project • Pulled fashion pieces and props, prepared items to be shot, and ensured each attribute was displayed properly by making assessments and adjustments when necessary • Collaborated with peers and leaders to ensure project outcomes align with priorities and direction • Followed up with clients and maintained industry relationships Project Samples Include: -Victoria Justice Summer Break tour -Victoria Justice Gold Music Video -Editoria Styling for Zooey Magazine -Wardrobe styling for editorial publications such as GQ, Esquire, OUT Magazine, InStyle, Wired Magazine and more. -Red carpet styling -Advertising for DVF, reebok, and more
Image HauteLook, a Nordstrom Company

HauteLook, a Nordstrom Company

Product Stylist | 09/2013 - 12/2014

• Prepare and style product for ecommerce catalog images by integrating a personal sense of aesthetics while also following the existing Style Guide to ensure all merchandise is presented to brand and company standards • Collaborate with Stylist Supervisor and photographer to maintain a good workflow and ensure each image meets brand and company expectations while meeting deadlines • Research upcoming events by looking at past events, brands, and collections to ensure appropriate styling aesthetic for each line • Ensure all items in each purchase order are received in advance by working with Samples Team to track any inbound and missing items • Identify Brand Requested items and Past Sale Images in order to make a well-organized daily shoot plan • Work with photographer to manage inventory spreadsheets and FileMaker Pro to ensure successful photo shoots • Ensure all samples are accounted for and packed up by purchase order in order to be returned to the Fulfillment Center in a timely manner
Image Nordstrom

Nordstrom

Sales Associate | 01/2012 - 01/2013

• Achieved sales goals by working with clients to understand their wants and needs and recommending merchandise based on their individual requirements • Provided trend and product knowledge to clients which consistently increased return clients each season • Checked prices of merchandise and collected payment and transaction forms to ensure accurate records are kept for both sales and inventory control • Updated visual merchandise displays and point-of-purchase materials to highlight new merchandise and increase sales
Image Charlie Altuna

Charlie Altuna

Styling Assistant | 10/2009 - 09/2011

Project Samples include: - Kim Kardashian Midori Advertisement - Wardrobe Big Time Rush "Girlfriend" music video. - Vh1 "Beverly Hills Fabulous" Promo - Advertising commercials for Gillette, Sony, Nascar and more
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