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Accomplished marketing manager experienced in leading cross-functional projects for…

- Managed media inquiries, interview requests, curated content, and was responsible for creative content development for Lamborghini, McLaren, Bugatti, and Koenigsegg dealerships.
- Invented new ideas for branding, marketing campaigns, and marketing messages to execute visions for current and future projects.
- Managed workflow, budget and marketing team for all advertising campaigns, social, and networking events.
- Directed all photo shoots, video shoots, advertising production, content  distribution and post-production.
- Selected by corporate manufacturer to create and execute an exclusive  global product launch media package for a $4M project.
- Successfully planned and managed the execution of a product launch  party with 300+ VIP attendees with a budget of $50K. 
- Organized and executed annual multi-state events with 70+ clients featuring multi-day entertainment-based itineraries.
- Directed monthly client-facing email marketing campaigns which consistently averaged 30% open rate & 10% engagement rate.

Creative Director

*Maintained this position simultaneously as with Ferrari Maserati Newport Beach dealership group (+14 dealerships)*
- Executed campaign concepts and provided copy for online, print, direct mail, and multimedia.
- Maintained effective internal communications to ensure that all relevant company functions were kept informed of marketing objectives.
- Analyzed consumer behavior from targeted digital marketing campaigns, SEO, and adjusted email and advertising campaigns accordingly to increase customer engagement.
- Developed and executed a strategy to organically increase social media following from 24K to 1.4M users.
- Created and implemented various marketing campaigns to increase sales and service through activations by 30% annually.

Digital Marketing Manager

*Ferrari Maserati Newport Beach dealership group contained +14 dealerships including Lamborghini Newport Beach and McLaren Newport Beach*
- Served as Media Administrator for multi-state luxury automotive group covering 6 brands across 14 dealers.
- Created and integrated marketing programs for clients to build their respective brands.
- Collaborated with department heads to develop and manage interdepartmental social media teams.
- Managed remote media administrators for respective dealerships increasing employee retention 50% and customer satisfaction 30%

- Produced engaging content for company websites and social profiles that attracted the target demographic.
- Initiated, deployed, and managed successful online marketing campaigns 				from ideation to execution.
- Rebranded social media profiles and optimized company websites to increase engagement and time spent on sites with optimized UI/UX.
- Standardized inventory photography and optimized cataloging software and hardware systems to reach 100% corporate compliance goals.

Social Media Manager

- Developed B2B and B2C digital marketing strategy for heavy-duty automotive client resurrecting brand awareness.
- Increased client trust resulting in +30% budget allocation serving as voice of agency and client liason.

Community Manager

- Produced/directed/managed all digital media assets of racing events to be broadcasted across media platforms and automotive conventions.
- Developed and optimized media packages to current and prospecting clients resulting in additional advertising budgets from event sponsors.
- Initiated and executed cross-promotions with various major aftermarket automotive companies across social media networks.


Digital Media Strategist / Producer

- Coordinated advertisements for the 4th largest automotive network in the world with 100+ online automotive communities containing 170+ million page views per month with 17+ million unique visitors.
- Examined client goals/objectives and implemented specific advertising campaigns to exceed company	goals and client objectives.

Account Executive

Find out detailed information about Daniel Gonzalez,  in Tustin, California

Daniel Gonzalez: in Tustin, California

Daniel Gonzalez

California State University Fullerton