Founder • Merchandising & eCommerce Consultant

Specialist & Consultant

EXPERTISE AREAS
•   Transformed fledgling departments into top revenue producers at	•   Music & Entertainment Industry
Fender, Live Nation, Warner Bros. Records, Hot Topic, & others.	•   Revenue Growth Strategy
•   Championed diversity, equity, & inclusion (DEI) among customers	•   Digital Marketing & Advertising
and employees to elevate and empower underrepresented groups.	•   Traffic & Conversion
•   Cultivated strategic partnerships with retailers, record companies,   •   User/Customer Experience
radio stations, recording artists, and 3rd-party agencies.	•   Product Development
•   Delivered business turnarounds through e-commerce strategies.	•   Licensing | Merchandising

OTHER COMPETENCIES: Strategic Planning & Execution | Product Marketing | Fan Engagement | Social
Commerce | Relationship Development | Negotiation | Customer Acquisition | Customer Engagement | Data
Analysis | Business Development | Market Expansion | Process Improvement | Cross-Functional Teams

Launched a boutique consultancy focused on creating and maximizing auxiliary revenue streams, in response to declining music sales, for merchandise companies and entertainment clients including RED
BULL RECORDS (BEARTOOTH), LIVE NATION (BEASTIE BOYS), and others.
• Increased margins from 0 to 40% by negotiating 3rd-party deals with licensors and manufacturers.
• Established profitability for Red Bull Records, a fully DTC business, by building international web
stores on Shopify, integrating Shipwire for distribution, and instituting in-house customer service
solution. Developed a line of branded merchandise for launch of new logo.
• Launched preorder campaign for Beartooth that sold 2500 units in 4 weeks, accounting for 20% of Nielsen SoundScan charts, far exceeding average market share for e-commerce. Leveraged e-
commerce consumer data to direct marketing efforts and strategize social media campaigns.
• Created artist pitch decks and product plans for Live Nation artists including BEASTIE BOYS.

Aligned Live Nation Merchandise departments to form cohesive marketing and product strategies across
retail, e-commerce, and touring. Utilized social media advertising and analytics to generate and engage
consumer interest. Handled artist relations, including crisis management, for BEASTIE BOYS, EDDIE VAN
HALEN, FOO FIGHTERS, and NIRVANA. Created artist decks and approved all product lines.
• Led e-commerce marketing for ~60 web stores to maximize year-round sales for artists such as
BRUCE SPRINGSTEEN, COLDPLAY, MADONNA, PENTATONIX, ROGER WATERS, SUBLIME, & others.
• Generated $500K+ gross revenue by conceptualizing and executing multiple pop-up stores for FOO
FIGHTERS during the Sonic Highways World Tour, breaking prior artists' pop-up store sales records.
• Optimized inventory levels during tours by directing planning and allocation team.
• Created and maintained P&L statements and artist statements, working closely with finance
department to ensure accuracy and timely payments.

VP, Artist Relations and Merchandising | Head of eCommerce Marketing

Find out detailed information about Daniel Heitkemper, Founder • Merchandising & eCommerce Consultant in Pasadena, CA

Daniel Heitkemper: Founder • Merchandising & eCommerce Consultant in Pasadena, CA

Daniel Heitkemper