Daniel Sampaio: Associate Professor in Belo Horizonte, MG

Associate Professor - holder of the E-commerce discipline in the Digital Marketing MBA.

Key Responsibilities: Activities: - Identify and qualify opportunities; - Make Digital Diagnosis of companies - Assist companies in defining digital strategies align with their objectives - Implement and monitor the inbound strategies; - Assist in the development of the team and the processes of qualification, approach, monitoring and closing sales; - Creation of KPI's to measure and monitor marketing and sales results; - Quarterly monitoring with customers; - Main function: Hunter.

Activities: planning and reformulation of E-Commerce; Digital Marketing (Inbound Marketing, SEO, E-mail Marketing and Social Media); integration with electronic payment methods (credit cards and boleto); definition of logistical processes; definition of a new visual identity; redefinition of product mix. Results: - Integration with electronic payment methods and definition of logistical processes. - Reformulation of the virtual store (new visual identity) and redefinition of the product mix

Activities: managing the project and team and e-commerce of Luiza Barcelos; planning digital marketing strategies (Google Adwords, Facebook Ads, Social Media, E-mail Marketing); management of electronic payment methods (credit cards and boleto); management of logistical processes; SAC management; definition of product mix and categorization. Results: - In the period ahead of e-commerce management, I exceeded sales and billing goals, increasing sales revenue, conversion rate and ROI of the online store by 79.42%. (http://loja.luizabarcelos.com.br)

Activities: Management of the implementation project of the E-Commerce B2B of Tracbel parts in partnership with Volvo CE (pilot project for Latin America); mapping and design of business processes; preparation of schedules and reports; definition of e-commerce platform; planning digital marketing strategies (SEO, SEM and email marketing); definition of product mix and categorization; definition of logistical processes; budget and team management in matrix structure. Results: - Implementation of parts e-commerce within the deadline, scope, quality and costs defined with Volvo. - Definition and design of processes impacted by electronic commerce (As Is and To Be).

Activities: planning of Marketing and Communication strategies; sales planning and sales channel management; relationship and contact with customers and prospects; preparation and monitoring of commercial proposals; telemarketing management to attract customers; Press office; writing and production of institutional pieces and press releases; event organization; coordination of graphic and editorial projects; development of Internet projects; team management and budget control. Results: - Congress held Oh! Minas Gerais with the participation of 1200 congressmen. - Launch of Professor Pachecão's book and dissemination in the press, with participation in TV and radio programs: Programa do Jô, Globo Esporte, Alterosa Esporte, Band News, etc. - 40% increase in the value of Professor Pachecão's motivational lectures.

Activities: Planning of B2B Marketing strategies; relationship and contact with customers and prospects; development of new businesses and opportunities; preparation of proposals and relationship with customers; monitoring of projects and deliveries to customers; definition, pricing and product launch; planning of Marketing and Communication strategies; Press office; organization of events, planning of internal marketing actions; production of internal and external communication vehicles; team management and budget control. Results: - Commercialization of major projects such as: Purchasing Portal of the State of Minas Gerais (Seplag-MG), Legislative Information System (CMBH), SistemaUFMG (UFMG), Medical Expertise (Seplag-MG), Modeling and System Specification (Hemominas), Aurus Modeling and Specification (Seplag-MG) and Computer Residency Program (Google). - Product definition, pricing and launch of SIMPLEX. - Creation of the Lecture Cycle for relationship with customers and prospects. - Implementation of endomarketing processes - information, intranet and face-to-face communication.

Activities: planning of institutional and advertising campaigns; Press office; institutional representation; event organization; writing and production of institutional pieces and press releases; development of integrated communication strategies; evaluation and management of sponsorship projects; management of social development and community relationship projects; coordination of the client and visitor reception process; budget planning and control. Results: - Literacy of 1200 people with the Vale Alfabetizar Program. - Setting up the Vale Volunteers group in Sergipe and carrying out actions in the cities of Capela, Rosário do Catete, Barra dos Coqueiros and Aracaju. - Implementation of a press relationship program. - Realization of the event Orchestra for All with the Brazilian Symphony Orchestra in Aracaju.

Activities: planning of Institutional Communication actions; Press office; institutional representation; event organization; production of institutional and advertising pieces; planning of institutional, advertising and endomarketing campaigns; development of cultural projects; development of internet and intranet projects; development of market and opinion research; writing and production of internal and external communication vehicles; development and dissemination of social responsibility projects. Results: - Implementation of a community relationship program through actions such as: Acesita de Portas Abertas, Acesita Notícias (radio and printed newspaper) and Revista Acesita Comunidade. - Development of new institutional website and intranet. - Sponsorships through the Culture Incentive Law: Teatro da Praça and Music at the Museum. - Conducting internal campaigns: quality, safety and changing values.