Golf

Creative Agencies

Lifestyle

Moto & Powersports

Outdoor

Streetwear

Health & Fitness

?   Responsible for management of $8.4M marketing budget across 20 franchise car dealerships
nationwide
?   Increased overall brand share in key markets by 5% YOY while performing 7% ($600k) under
marketing budget
?   Managed key stakeholder relationships with 100+ internal personnel and 10+ external business
partners
?   Was promoted after 10 months of employment to National Field Marketing Manager responsible for
all accounts and the performance and growth of 6 teammates
?   Secured pitch meeting with the CMO of a major automotive manufacturer within 3 months of
employment

Sonic Automotive, a fortune 500 company, is the fifth largest automotive retailer in the United States. Sonic
operates in 24 states with more than 100 dealerships representing over 25 different brands of automobiles.
The corporate marketing team at Sonic controls the marketing activity and spend for all new and used cars, as well as fixed operation services at each retail location.

?   Marketing strategy and budget management for all of Sonic's Jaguar/Land Rover, Porsche, VW, Volvo
and Subaru retail locations
?   Construction of quarterly and annual marketing plans across all channels (Website, SEM, SEO, Social Media, Direct, CRM, 3rd Party) for all responsible retail locations
?   Monthly marketing review meetings with store leadership to ensure market level and company wide
goal alignment
?   Weekly KPI meetings with internal and external partners to review performance and make strategy
adjustments as needed across all channels
?   Daily dashboard management to analyze and identify areas of opportunity/improvement utilizing
performance and trend data

Brand Marketing Manager

CDK Global, a fortune 1000 company, provides data and technology solutions to the automotive industry.
Most customers reside in the United States however products are sold in over 100 countries.


?   Service marketing strategy construction and goal alignment with CDK internal stakeholders and Sonic Automotive (the client)
?   Consultation with franchise dealership leaders to understand current state of marketing spend,
programs, vendor relationships, and overall performance
?   Identify inefficiencies and opportunities in performance, programs, and spend, and make
recommendations to help leaders make more informed decisions for their business
?   Establish and maintain vendor relationships while also managing the execution and performance of marketing activities in all channels
?   Responsible for 6 direct reports, their growth, and the performance of all accounts nationally
?   Conduct weekly 1:1 meetings with each direct report to go over strategy and goal adjustments,
provide guidance, listen to feedback and help drive performance

National Field Marketing Manager

Shift Digital is the leader in digital marketing program optimization for the automotive industry. For over 10
years they have helped deploy and manage smarter marketing programs for some of the most recognizable
brands in the world. Their technology was developed to meet the rigorous demands of the automotive
industry. Key clients include FCA, BMW, Porsche, Toyota, Mercedes Benz and Kia.

?   Manage relationship between major auto manufacturer stakeholders and Shift Digital
?   Launch brand programs in major markets across the United States. This includes multiple roadshow
presentations in several different large market cities, development of messaging and communication
for program enrollment, and 100% website program adoption
?   P&L responsibilities for major account
?   Tier I-III marketing strategy alignment (OEM, regions, retail locations)
?   Implementation of brand initiatives
?   Management of 3 internal teammates and and their individual performance
?   Vendor relationship and performance management across all channels

Account Executive

Find out detailed information about Daniel Willis,  in Huntington Beach, CA

Daniel Willis: in Huntington Beach, CA

Daniel Willis

University of New Hampshire