Daniel Willon: Creative Copywriter in Los Angeles, CA
Work experience
Freelance
Freelance Copywriter/Creative Director | 01/2013 - Current
● Specialize in copywriting, brand strategy, social media, creative direction, naming, copy editing
● Execute creative content for social media, print, live events, key art, UX, and email marketing
● Clients include: Ascension Athletes, Biodynamic Wellness, Swish Cannabis Co, Whitespace Snowboards, Atlas Healthcare
World Surf League (WSL)
Copy Director | 07/2019 - 02/2024
● Direct copy, messaging, style, and tone of voice for WSL brand across all marketing channels
● Create scripts, social media, email campaigns, and digital videos to promote live WSL events
● Lead branding, strategy, and marketing copy for WSL Studios podcasts, series, and films
● Produce custom branded content for the league’s international partners including Apple, Jeep,
Ikea, Corona, Hydro Flask, Rip Curl, Roxy, Boost Mobile, BF Goodrich, Vans, Oi, and Shiseido
NBC
Copy Manager | 06/2014 - 07/2019
● Lead copywriting on over 150 campaigns for NBC’s primetime shows, specials, and the NBC brand
● Craft taglines and copy used across nationwide print, digital, and OOH marketing campaigns
● Create experiential marketing campaigns such as conventions, sweepstakes and live stunts
● Manage a rotating team of freelance, contract, and part-time copywriters plus marketing interns
BLT Communications
Copywriter | 03/2011 - 06/2014
● Create taglines and copy for key art campaigns across movies, television, and gaming
● Write and edit scripts, treatments, and digital copy for 360 entertainment marketing campaigns
● Develop pitch decks to attract prospective clients and secure new business for the agency
● Clients include: Netflix, Dolby, Samsung, Esquire, Paramount, HBO, Pixar, Lionsgate, Zynga,
Dreamworks, ABC, A&E, TNT, HGTV, Cinemax, Starz, EA Games, Ubisoft, Disney