Daniela Juhala: OWNER in West Linn, OR

Owner/ Designer FRINGE is a unique and modern shoe accessories line to update and customize your lace up shoes with FRINGE kilties. We founded FRINGE in 2017 after a visit to the Paris, France fashion tradeshows. We wanted to design a fun, unique shoe accessory that we could sell in our own FASHION/ ACCESSORIES boutique in Portland Oregon. Most of our customers and clients wore a lot of high-end sneakers and we wanted to develop and produce a unique way for them to CUSTOMIZE and ACCESSORIZE their favorite shoes. www.fringeyou.com We started from scratch, designed and developed the product, started production in Portland Oregon, sourced the best materials from all over the world, learned about sourcing, best production practices, packaging, distribution. We learned about building B2B and Retail websites, warehousing, logos and design, customer acquisition and retention. We handle all our photoshoots and marketing, social media and tradeshows. We are almost 3 years into selling our innovative and unique shoe FRINGE - our brand is carried in over 200 shoe stores worldwide and there is no end in sight.