Danielle Cornejo: Product Manager - Air Dog/Plush/ROGZ Toys in Arvada, CO

Developed new products and line extensions for Air Dog sub-brand of dog toys. Managed profitability, forecasting, product launch, strategic planning and analysis for $5MM line. - Partner with World's Coolest Pet Gear, ROGZ, to launch dog toy line in U.S.A. - Introduced two rounds of Air Dog tennis toy product improvements which increased sales each time by an average of $1MM. - Set up standard processes/formats for product development team. - Created container tracking tools to ensure on time delivery of products. - Collaborated with company's largest supplier to improve product lifecycle, sample timing, and quality checks to allow for consistent product launches. - Launched Wild Knots dog toy line that remains one of the top selling plush worldwide

(Simultaneous to Product Manager roles) - Increased sales growth 72% year over year, outpacing the industry - Initiated brand page development, unique cross-promotions and customer service training sessions - Managed over 650 SKU's, including product detail pages, one-time-buy items and new product setup - Lead team through inventory challenges while closely monitoring demand planning and supply chain

Manage communication and direct promotions for company's largest e-commerce partnership for both US and Canadian marketplaces - Increased sales growth up to 40% year over year - Ensured consistency and compliance with MAP Pricing and branding goals

Lead all functions of sales for dog and cat toys to company's largest customer, including product development, merchandising, sales analysis, marketing, replenishment and supply chain analysis. - Awarded Hardgoods Vendor of the Year. - Built customized merchandising plans to optimize space, drive sales, increase sell-through and build brand, resulting in a 12% increase in incremental sales. - Achieved between 10.5% - 21% sales growth each year across all categories. Awarded additional plan o gram space in all categories, as a result. - Developed tracking reports, exceptions reports and other time-saving tools to help team become more accurate and productive. Consistently achieved 98% PO on time and 89% PO fill rate accuracy. - Partnered with PetSmart to develop TV spots, web blasts, circulars and direct mail pieces for bi-annual all-Brand promotions. - Supervised and mentored team members.