Danielle Crawford: in Norco, CA
Danielle Crawford

Norco | United States
Skills
No information
Interests
Music
Motorcycles
Action sports
Business management
Social media nerd
New marketing trends
Work experience
LeMans Corporation
Product Specialist | 06/2023 - Current
Overview
The Product Specialist is responsible for collaborating with different departments to enhance respective brand awareness.
Essential Functions
• Works with the development team to bring new products to market based on trends and public demand
• Works with our Purchasing Department regarding inventory levels and pricing
• Works with Sales, Marketing and Digital Services to develop marketing strategies including catalogs, digital and print advertising, sales programs and closeout reduction
• Works with Sales, Purchasing and Management to launch new products in the US, Canada and Europe to execute and address local needs and requirements
• Research and development of the current market along with assessing new trends and buying habits
• Works with the Art Department to plan annual advertising budget, completes ad schedule and scheduling of press releases as well as layout of new catalogs
• Works with our Events Department to plan, coordinate and execute various annual corporate events, training tours, dealer rides, etc.
• Plans and coordinates Brand Ambassadors and sponsored riders to enhance brand awareness in the marketplace
• Plans product launches including rep samples, press releases, media and industry sampling
• Plans, schedules and coordinates new product photo shoots for periodic launches
• Works with RSM’s and local sales reps to assist in closing sales to new accounts, large orders and unique circumstances
• Works with Art Department and Purchasing to create merchandising materials and displays
• Travels with sales reps nationally for training on the product line and gain feedback from the field
• Works with Purchasing, development team and management to address quality control issues and warranties
• Maintains strict confidentiality
• Performs other duties and/or duties as assigned

Alpinestars
Racing Coordinator | 08/2019 - 10/2022
- Racing Services Department Manager: manage relations and sponsorship contracts for all USA based athletes, develop department process and procedures, hire Racing Services team and train for on-site services, manage department budget and spending, manage inventory orders, solve all their problems.
- Product Development: test and report feedback to develop products for both end user and customized professional use.
- Manage partner relations and event sponsorship contracts. Coordinate staffing, logistics, press release, budget spending, and post event ROI reporting.
- Organized and developed Racing Services department standard operating procedures.

Alpinestars
Event Coordination | 04/2019 - 08/2019
- Public Activation Manger, responsibilities include: logistics planning, staffing, merchandising, travel booking, budget planning, contract point of contact, on-site point of contact.
- Operations Supervisor, responsibilities include: supervisor for 4 operations employees, supervise/organize project planing for two office building and one warehouse.
- Planned 57 events in 2019.
- Budgets responsible for ranged from $3,000 - $150,000 per event.
San Diego BMW Motorcycles
Marketing Manager | 06/2016 - 04/2019
- Create and manage SEO, digital display ads, social media ads, third party listing ads.
- Photograph, write copy, and advertise inventory (motorcycles, parts, accessories, services provided) on website and various ecommerce sites.
- Develop Social Media Strategy and track performance.
- Produce creative content (videos, photographs, banners, etc).
- Manage website content regularly update.
- Manage marketing budget and submit advertising expenses for co-op.
- Produce creatives and copy for monthly newsletters.
- Event coordinator.