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Freeletics

General Manager

Top Management

Founded Triple Element Limited as company focused on China entry for western SMEs.  
Specialties include: strategic Due Diligence, Startup, Supplier Assessment, Business Development, and Quality
Business development sales startup for American Electronics Company in Shanghai.  
Sourcing customers included automotive, medical, toy, outdoor, and sporting goods industries
Developed standardized specification system for customers to shorten development lead-time with suppliers
Managed supplier qualification, transition and quality for several North American toy companies
Due Diligence consulting projects for western companies investing in China
Developed patented line of compression apparel for sale in the United States



Developed strategic plan for China factory initiative in China and presented to W.C. Bradley Board of Directors 
Evaluated suppliers as potential acquisition targets vs. developing own operations.
Led cross-functional, multi-national team in set up of Zebco/WCB’s first fully owned factory in Asia.
Selected location according to cost, logistical considerations, proximity to supply base, availability of skilled labor, etc.
Responsibility for capital investment and operations budget
Responsible for change management as Oceanview converted from packaging to premium manufacturing in 2007
Spearheaded relationships with local government authorities
Hired outstanding individuals and built a strong, successful team – growing headcount from 50 to 120 team members
Led Procurement, Sourcing, Logistics, R&D, Engineering, Manufacturing, Quality, Finance, and HR functions.

Oversaw all Sourcing activities for Zebco with responsibility for negotiating costs and terms for nearly 2000 separate SKUs at more than twenty suppliers in four countries accounting for more than $50MM in annual purchases
Found and developed new suppliers from outside of the fishing industry to bring innovation to Zebco’s product line
Cooperated closely with Marketing, Sales, and Engineering on new product development initiatives
Worked with Marketing, Sales, and Finance to set customer pricing and determine viability of new projects
Reduced product costs in the face of rising raw material costs from Asia – by an average of 6% annually
Developed company-wide Strategic and Tactical Assessment Report for Suppliers that removed subjectivity from supplier evaluations
Developed standardized specification formats for new product which reduced development lead-time by 50%
Selected for W.C. Bradley Leadership Conference


Director of Global Sourcing

Set up Asia Sourcing office in Kaohsiung Taiwan
Found, evaluated, and developed low-cost, high-quality suppliers for golf equipment.
Worked with suppliers to stabilize manufacturing and quality
Negotiated costs and terms with suppliers

Asia Sourcing Manager

Worked with International customers in the U.S., Australia, France, and Singapore in development of Golf clubs and carbon fiber bicycle frames and forks for one of the leading OEM bicycle and Golf club suppliers in the world

Sales Specialist

Find out detailed information about Darby Ransom, General Manager in Bailey, CO

Darby Ransom: General Manager in Bailey, CO

Darby Ransom