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Visual | Digital | Web | UI Designer

Creative & Design

I'm a Visual and UI Designer specializing in digital experiences for e-commerce including web, mobile and email. My work centers on building thoughtful, user-friendly systems that scale and evolve with growing brands. I bring a balance of creative thinking and practical problem-solving to everything I design. I also enjoy working on branding, illustration and stationery projects on occasion. When I'm not designing, I'm usually planning my next trip, reading or finding new ways to learn and grow.

I have several years of work experience in the design industry. Aside from the work that I have done at Scentsy and Cabela's, I also do freelance for various other needs on occasion - logo/brand identity, business collateral, advertising and also specialize in stationery and event design. I have experience working within various cms platforms such as Wordpress & Squarespace. While design is my stronger suit, I have almost as much experience in my career editing code as I do design. I love bringing joy to others through customized design for important life events. There is something so beautiful, wonderful and rewarding to create work that you know will bring a smile, touch someone’s heart, be thoughtful, memorable…I can go on and on. It’s such an honor for me to be able to provide my talent to such a wonderful field.

Designer | Illustrator | Owner

• Led the UI layer of a company-wide digital rebrand, building color tokens, typography standards, and a component library in Figma including buttons, inputs, modals, and core UI components, built to WCAG accessibility standards.
• Migrated the icon system to a scalable Figma component built on Font Awesome libraries, eliminating designer dependency, reducing design debt, and building in flexibility for future brand evolution.
• Built a modular email component system in Figma and piloted the Knack plugin to publish it directly to the marketing team, enabling them to build and deploy templated emails independently.
• Restructured web and email layouts to leverage existing cross-platform marketing assets, cutting redundant production work and increasing team output capacity.

Senior Visual & UI Designer

I have had the great opportunity and privilege to be involved with HOW Design LIVE conferences as an Ambassador (formerly known as "Champions") for the last 5 years. This year, 2020, will be my 6th. I have been a huge advocate and participant as an attendee for quite a few years before then. As an Ambassador, part of my responsibilities have included social media marketing efforts to support promotions and early engagement, speaker introductions, assisting networking events and providing customer service during and after the conference. I provided some illustration work in 2016 that was featured in the conference directory and a swag coloring book that was facilitated by Karen Larson. The coloring book featured illustrations from various speakers and fellow ambassadors. I have also helped to plan additional networking events around the conference such as 'Dinner & Design'. I love attending the conference as it's an opportunity to meet with like-minded people from the design industry, learn and grow both personally and professionally.

HOW Design Live Conference Ambassador

• Designed primarily for web, with campaign lead responsibilities that extended asset creation across email and social as well.
• Created original illustrations and packaging patterns used across product lines, web, and marketing.
• Art directed and designed campaigns for major licensing collaborations with brands including Disney and Warner Bros., navigating individual licensor brand requirements and approval processes throughout.
• Collaborated closely with marketing and product teams to keep visual output consistent as the brand scaled.

Senior Visual Designer (Creative)

• Led digital design across landing pages, email, social, and mobile for one of the largest outdoor sporting goods retailers in North America.
• Served as Design SME for email and built a mobile-first modular email component system that restructured the production workflow from copy-first to design-first, giving copywriters a fully realized visual framework to write within.
• Executed front-end production across web and email, including CSS transitions, nested layouts, and hover-triggered interactive elements, built and delivered inside Adobe AEM.
• Art directed product and lifestyle photo shoots both in-house and on-location with full production crews, from concept through final asset delivery.

Sr. Interactive Art Director | Sr. Digital Designer

• Designed across email, web, social, and mobile with increasing ownership over production workflow and cross-channel consistency.
• Contributed to the development of modular email systems and design standards that improved team efficiency and reduced production time.
• Built and coded front-end experiences in HTML and CSS within Adobe AEM, delivering responsive layouts across web and email.
• Collaborated with photo, copy, and marketing teams on campaign execution across digital channels.

Interactive Art Director/Digital Designer II

• Designed graphics for category-specific campaigns, remarketing, social media, and general visual needs across the digital marketing team.
• Owned production design and ongoing maintenance for pages within the online environment.
• Worked cross-functionally with internal and external teams to meet collaborative project goals.

Production Designer | Digital Designer I

• Built and maintained product detail pages for the online store, ensuring accurate presentation and image quality standards.
• Handled image manipulation using Photoshop, Scene7/IPS, Quark and Media Bank.
• Coded and tracked products built for the online store using HTML and CSS.

Internet Web Specialist - Production

Digital Asset Management Technician

Find out detailed information about Darcy Hinrichs, Visual | Digital | Web | UI Designer in Livingston, Texas

Darcy Hinrichs: Visual | Digital | Web | UI Designer in Livingston, Texas

Darcy Hinrichs