darrell couey:
darrell couey
United States
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Work experience
Skyline Printing and Embroidery
CREATIVE DIRECTOR / GRAPHICS PRE-PRESS PRODUCTION | 06/2010 - 11/2019
• Conception, design and pre-press production of art and printing materials for retail heavy screen printer.
• Responsible for maintaining quality standards and corporate guideline adherence for previously printed and new designs.
• Assesed new client art and projects and adjusted or created as necessary to conform to screen print requirements.
• Continued experience with simulated process separations and vendors to generate the separations.
• Created and proposed new creative directions and options for clients as projects evolved.
• Oversaw small creative team offering creative direction and design program training.
• Extensive use of computer, Adobe Creative Suite, Pulse Embroidery, email and internet in daily production.
• Daily interaction with clients in-studio and thru critical email and phone support.
• Site Technology Manager - maintained network backbone with MAC & PC users.
• Evaluated computers and assessed if repairs or replacement were necessary.
• Personally performed repairs, software installs and evaluated "glitches" with PCs and peripherals.
• Evaluated and researched new PC's and peripherals for purchase and integration.
• Implemented installation of Dual File Maker Pro Servers and Back Up Servers for daily file production.
Kurt's Kustom Graphics
ART DIRECTOR / GRAPHICS PRE-PRESS PRODUCTION | 04/2005 - 06/2009
• Conception, design and pre-press production of art and printing materials for high volume screen printer.
• Extensive use of computer, Adobe Creative Suite, email and internet in daily production of materials.
• Designed and maintained the company's websites.
• Daily interaction with clients in-studio and thru critical email and phone support.
U.S.T./SITETECHNOLOGYMANGER
Solomon Friedman Advertising
DIRECTOR OF M.I.S. / BROADCAST PRODUCER / SENIOR ART DIRECTOR | 05/1985 - 10/1999
• Oversaw and Directed Technology Integration as Agency moved from paper to computers thru 1990's
• Evaluated, proposed, purchased and maintained hardware, software and designed network backbone.
• Database and spreadsheet development for several departments. • Software training and support.
• Design and implementation of external Electronic Data Exchange for several vendors and clients
• Coordinated systems and Ad Production with DNA (Detroit FreePrees/News) for Electronic Ad Placement.
• Supervision and programming of agency phone/voice mail system.
• Conception, direction and production of broadcast television and radio commercials and industrial videos.
• Secured independent cameramen, photographers, stylists, PA's and production companies and studios.
• Generated budgets for projects and cast and negotiated for talent - SAG, AFTRA & non-union
• Copywriter and / or co-writer on several projects and productions
• Conception, design and pre-print production of materials for a variety of clients.
• Materials include: newspaper, direct mail, magazines, POP/POS, booklets, programs, newsletters, banners, etc.
• Worked directly with photographers and printers. • Comfortable working within deadlines and budgets.
• Supervised daily electronic transmission flow of advertising files from client to personnel to newspapers.
• Well versed with all DTP / Vector Illustration / Raster Based programs and techniques.
• Worked directly with Public Relations Department and worked as Agency Representative for ongoing projects.
Education history
Advertising Management in Michigan State University's
M.A.
Michigan State University
Bachelor of Fine Arts
University of London / MSU
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