• Conception, design and pre-press production of art and printing materials for retail heavy screen printer.
• Responsible for maintaining quality standards and corporate guideline adherence for previously printed and new designs.
• Assesed new client art and projects and adjusted or created as necessary to conform to screen print requirements.
• Continued experience with simulated process separations and vendors to generate the separations.
• Created and proposed new creative directions and options for clients as projects evolved.
• Oversaw small creative team offering creative direction and design program training.
• Extensive use of computer, Adobe Creative Suite, Pulse Embroidery, email and internet in daily production.
• Daily interaction with clients in-studio and thru critical email and phone support.
• Site Technology Manager - maintained network backbone with MAC & PC users.
• Evaluated computers and assessed if repairs or replacement were necessary.
• Personally performed repairs, software installs and evaluated "glitches" with PCs and peripherals.
• Evaluated and researched new PC's and peripherals for purchase and integration.
• Implemented installation of Dual File Maker Pro Servers and Back Up Servers for daily file production.

CREATIVE DIRECTOR / GRAPHICS PRE-PRESS PRODUCTION

• Conception, design and pre-press production of art and printing materials for high volume screen printer.
• Extensive use of computer, Adobe Creative Suite, email and internet in daily production of materials.
• Designed and maintained the company's websites.
• Daily interaction with clients in-studio and thru critical email and phone support.

U.S.T./SITETECHNOLOGYMANGER

ART DIRECTOR / GRAPHICS PRE-PRESS PRODUCTION

• Oversaw and Directed Technology Integration as Agency moved from paper to computers thru 1990's
• Evaluated, proposed, purchased and maintained hardware, software and designed network backbone.
• Database and spreadsheet development for several departments. • Software training and support.
• Design and implementation of external Electronic Data Exchange for several vendors and clients
• Coordinated systems and Ad Production with DNA (Detroit FreePrees/News) for Electronic Ad Placement.
• Supervision and programming of agency phone/voice mail system.
• Conception, direction and production of broadcast television and radio commercials and industrial videos.
• Secured independent cameramen, photographers, stylists, PA's and production companies and studios.
• Generated budgets for projects and cast and negotiated for talent - SAG, AFTRA & non-union
• Copywriter and / or co-writer on several projects and productions
• Conception, design and pre-print production of materials for a variety of clients.
• Materials include: newspaper, direct mail, magazines, POP/POS, booklets, programs, newsletters, banners, etc.
• Worked directly with photographers and printers. • Comfortable working within deadlines and budgets.
• Supervised daily electronic transmission flow of advertising files from client to personnel to newspapers.
• Well versed with all DTP / Vector Illustration / Raster Based programs and techniques.
• Worked directly with Public Relations Department and worked as Agency Representative for ongoing projects.

DIRECTOR OF M.I.S. / BROADCAST PRODUCER / SENIOR ART DIRECTOR

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Advertising Management in Michigan State University's

Michigan State University

University of London / MSU