Darui Wu: Creative Director in Los Angeles, CA

• Founder of a start-up that specializes in the design and manufacturing of bicycle components, accessories and storage solutions. Clients include Pure Cycle, Linus Bikes, Wabi Cycle, DTLA bikes, and more. • Built Ono Cycle from ground up: sourcing, prototyping, small- scale production, industrial/package/web/graphic design, sales and customer service. • Work closely with local design studios to create and test new designs by using CNC machine, laser cutter and other machinery. • Proficient in graphic design/illustration, photo editing/rendering, 3D modeling/rendering, and able to complete the job in a short period of time.

• Successfully manage and coordinate design projects from concept through completion. • Collaborate with clients to create vision, conceive designs, and consistently meet deadlines and requirements. • Coordinate in-house design teams, consultants and vendors to meet all project requirements and create a more efficient workflow, resulting in a 50% decrease in lead-time. • Clients include: Brouk & Co., Lovick Design, Virtu Made, LaMade

• Oversee all design and brand identity assets for 3 brands under the Vorsteiner Group-Vorsteiner, Gunther Werks and Venomrex. • Web design • Product packaging design. • Product /industrial design: 3D modeling/rendering and build out specs for fabrications. • Print and digital advertising campaigns, from concept development to final approval. • Design and lead production of point of sale/point of purchase displays and assorted event signage and materials. • Design assets for print and web, including but not limited to: manuals, catalogs, infographics, posters, sales/marketing collateral, and promotional items. • Retouch product and lifestyle photos for use on web and social media. • Communicate with vendors to make sure all brand materials are produced on time and to the correct specifications.

• • • • • Provided strong leadership by coordinating the pre production team (including outside vendors) to achieve expected goals and meet delivery deadlines. Developed & monitored pre-production sample work such as: proto samples, salesman samples, pre production samples, size run samples etc. As part of the pre-production team, managed and input the entire company’s data by using the WebPDM system, and reduced the production lead-time by 60%. Developed and implemented strategy to reduce the controlling process by getting rid of extra cutting tickets for in-house production. New plan resulted in approximately 20% reduction in paperwork and a more streamlined pre-production process. Worked closely with the Director of Design and Director of Production to ensure the production process and strategy is in line with the company’s manufacturing needs.

• Technical design of kids clothing line. Developed two new lines of design to differentiate company’s segments. • Worked closely with merchandisers and VP of marketing to execute strategies to market and sell products. • Developed a sustainable and more efficient design/development program by analyzing the pattern of buyers’ demands and trends of previous selling history, resulting in a 60% decrease in development lead-time. • Facilitated and built strong and trustworthy vendor relationships with downtown Los Angeles based vendors, such as Neman Brothers, and Elegant Textile, etc.