Daryl Seidman: in Aurora, ON

Led the league’s NFL 100 marketing campaign in Canada that included experiential and digital initiatives which drove increased social engagements, fan avidity and database captures • Drove overall strategy of the licensing and retail business that achieved total royalty revenue growth of 135% since 2012 • Negotiated and launched NFLshop.ca e-commerce platform in 2018 that resulted in a +25% increase in volume in the first year • Partnered with local female TV personality/influencers to successfully launch a women’s apparel campaign in Canada that produced creative branded content and drove incremental sales in the category by 30% • Launched successful live Madden E-sports tournament in partnership with World Gaming, leading to an annual event in Canada. • Successfully negotiated key apparel contracts that resulted in a 27% increase in guaranteed revenue. • Led athlete focused campaigns in partnership with other brands that produced unique content and contributed to greater brand awareness for Canadian NFL athletes

Day to day management of several licensed properties including CFL, CHL, ESPN/X Games. Developed strategic licensing plans for each property that included extensive analysis of industry trends, identifying opportunities and building out a 3-5-year vision for the brand. Managed multiple clients at once while maintaining priorities and ensuring success of multiple properties.

• Serviced Acushnet’s largest territory for custom orders • Built strong relationships with key clients • Provided first class customer service resulting in the addition of extra reps and territories • Problem-solved in high pressure situations