Dave Andrews: Founder in Newport Beach, CA

Work collaboratively with clients across a wide range of industries to create long-term marketing strategies with one eye on demographics, brand identity, and optimization to evaluate and drive successful business ROI’s using digital platforms and focused campaigns. Work independently and in an entrepreneurial fashion to drive scalable and sustainable digital marketing. Drive results-oriented SEO and SEM strategies. Have done marketing consulting for the following companies: • Lulyboo baby products – Cultivated business development with collateral partners; Amazon, Buy Buy Baby, Target, Walmart, to increase brand recognition and drive online sales. Utilized social media platforms and landing pages to increase and analyze lead generation. Evaluated and edited package design for national product retail rollout. Reviewed Google Analytics and created reports to evaluate online traffic • PKSA Karate Studios – Marquee design for brand visibility. Created a marketing strategy to increase membership and enrollment, and created “how-to” video content to instruct members on over 100 different martial arts techniques on the smart phone app • Woodside Homes Nevada – Created staff incentive design and strategy to increase new home sales • Akua Health – Created an SEO and SEM strategy with analytics, for paid and organic searches and CRM • Surgery Center Partners – Created a branding and marketing strategy to reach new surgeons and invite them to invest in the facility as partners. Designed a monthly partner newsletter to keep them apprised of all developments within the company that owned 19 surgery centers nationwide • Travel Wizard online luxury travel website – Created content for publication to potential clients and affiliates • Soaring Dove Music Publishing – Created logo design and in-store CD product promotion display • Executive Council – Shot private corporate event photography with photo editing for publication • Douglas Elliman Real Estate New York – Shot photos for 38 different cities in Orange County for a real estate magazine • Bakery Bling – Created a new package design with a princess party theme to sell to retail and online • Milan women’s fashion brand – Created logo design, website, ecommerce, social media content and analytics, paid social media ads, long term marketing strategy, photography and photo editing, and cultivated relationships with fashion media, influencers, and a non-profit organization • Andy Dolich – Partnered with a former NBA, NFL and MLB executive to produce a line of limited edition sportswear, providing graphic designs and branding strategy to sell online. Also created multimedia presentations for Andy to speak at large conferences throughout North America

Used marketing strategies to generate new business and cultivate existing customers of a cloud-based software product. Created a detailed marketing plan using SaaS, determining the marketing message, and identifying the appropriate marketing mix. Well-versed in print advertising as well as strategic focus on digital marketing through search ads, organic search ads, and social media. • Created a new email marketing campaign, which increased the database list size 400%, reactivating legacy customers through promotions and incentives • Led new customer acquisition campaigns through SEM, retargeting clients, and social media articles • Led negotiations with channel partners and potential advertisers to increase brand visibility • Created content, graphics, and reports for new product launch • Provided complete trade show logistics including shipping, event tracking, branding, and incentive marketing

Provided marketing and purchasing expertise to seventeen ambulatory surgery centers nationwide; corporate marketing, strategies, team-building, and client/corporate partner collaboration. • Provided digital marketing expertise; strategized online marketing campaigns to businesses • Worked closely with CEO to implement long-term marketing strategy and maximize brand potential • Developed cost-effective analytics and hands-on implementation and training for purchasing • Cost-saving analysis for Eye Surgery Center of San Francisco resulted in saving $75,000.00 in eight-month period • Supported ongoing implementation during new business development • Analyze performance reports using internal performance tracking systems