Dave Paterson: Experiential Marketing Lead in Delafield, WI
Dave Paterson
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Experiential Marketing Lead
Delafield | United States
Skills
No information
Interests
Photography
Sports
Outdoor lifestyle
Work experience
![Image Harley-Davidson](https://content.malakye.com/media/logos/images/8966_636891880410873045.png)
Harley-Davidson
Experiential Marketing Lead | 06/2019 - Current
- Management of moto culture and lifestyle experiential programming, growing YoY conversion rates and lead generation
- Lead cross-functional teams to build proper marketing mix in support of brand objectives and exceeded KPI's by 10-15% YoY
- Developing strategic plan for the progression of Experiential at Harley-Davidson
- Development of direct reports with a focus on creating a high performing team and personal development.
Nestle Nutrition
Sports Marketing Manager | 09/2011 - 10/2015
Sports Marketing Manager – PowerBar October 2011 to October 2015
- Build athlete and event programs enabling Customer Development and Sales team to leverage with customers
- Developed, implemented and manage Field Marketing program
- Cultivate and maintain relationships with athletes, event partners, agencies and internal cross- functional teams to align directly with brand objectives
- Created an international athlete program providing opportunity for all markets to leverage global influencers
Nestle USA
Sports Marketing Associate Manager | 02/2009 - 08/2011
• Re-built existing athlete ambassador program, increasing quality and quantity of brand engagement
• Managed agency and other key partners to efficiently and effectively activate event sponsorships
• Managed multi-million dollar budget within 1% variance or less
PowerBar, Nestle
Sports Marketing Coordinator | 01/2007 - 02/2009
• Managed day to day relationships with event partners, executing against deliverables and leveraging sponsor benefits to best align with brand objectives
• Partnered with supply chain to build and maintain product forecast for all event and athlete sampling requirements, reducing waste and costs by 20%
• Managed event budget to within 1% variance
Nestle, USA
Regional Sales Rep | 07/2006 - 01/2007
• Managed on-site relationships with 16 Walmart accounts in Denver, CO region, increasing secondary displays in each by a minimum of 5%.
• Merchandised all Nestle sku’s (over 900) in-store and resolved inventory issues to fewer than 5% error rate.
• Created geo-targeted programs and sales opportunities to align with Nestle objectives, specific to each operating company.
Angels Baseball
Guest Services Management and Media Relations | 10/2002 - 02/2005
• Managed part-time and game day staff of 7 ensuring best in-class fan experience.
• Created Angel Ambassador program reducing in office visits and issues by over 40%
• Assisted in creating and distributing game day press materials
• Acted as liaison between media and Athletes
• Assisted in creating content, editing and compiling stats for the annual and post season media guides