Dave Seligman: in Austin, Texas

Recruited to spearhead and launch the addition of custom swimming pools/spas to the company’s product offerings. Designed & implemented infrastructure for the new category, including resource needs, standardized templates and processes to support the sales, planning and construction phases of each project, ensuring consistency, efficiency, profitability and maximum client satisfaction.

Key contributor to revenue generation through mining and shepherding leads to pool-scape / outdoor living construction contracts. Functional scope included consultative sales, CAD design, budgeting, negotiating, contracts, project planning & management and budget & schedule oversight.

Implemented and progressed PT interventions with pediatric, adolescent, adult and geriatric patients/clients with a variety of impairments in acute care, rehabilitation, outpatient and home settings to help return them to maximum function for daily activities and/or active lifestyle pursuits. Key Skills: planning, documentation, relationship building, training, scheduling, research.

Responsible for sales & marketing strategies and programs focused on expanding distribution at specialty outdoor, winter-sport, cycling, running and online retail partners including Amazon, FootSmart, Backcountry, OnlineShoes and ShoeBuy. In-store merchandising, training, incentive and replenishment programs successfully drove incremental sales & exposure.

Recruited to provide East Coast presence to growing Corporate Sales division. Systematically and creatively worked to grow revenue, distribution and brand exposure in the territory. Existing accounts were nurtured via regular communication & support and new accounts were brought on-board with careful consideration given to alignment with Patagonia core values.

Provided leadership and expertise in creative ideation and sourcing of innovative, customized solutions that successfully supported agency and stand-alone clients in product launch, brand awareness, authenticity and affinity programs, events, promotions, and strategic alliances.

Balanced market opportunities and company bandwidth to develop successful marketing and sales programs that minimized time and resources to maximize sales growth. Implemented programs in various channels and closed the loop by evaluating their effectiveness to recommend future action.

Planned, scheduled and implemented new hire training and ongoing product/process education programs for retail staff. Member of store management team responsible for open/close, inventory & exceptional customer experience delivery.