DAVID ANDERSON: Apparel Production Designer / Sales and Marketing at Cognito Moutain Bike Apparel in Redding, California
DAVID ANDERSON
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Apparel Production Designer / Sales and Marketing at Cognito Moutain Bike Apparel
Redding | US
Skills
- Customer Loyalty Management
- Social Media
- Exceed Sales Goals
- Brand Awareness
- Key Account Development
Interests
No information
Industries
Bike
Fashion
Lifestyle
Moto & Powersports
Outdoor
Work experience
Cognito Mountain Bike Apparel
Apparel Production Designer / Sales and Marketing | 01/2014 - Current
Conceptualized, designed, and brought cycling apparel to market, employing various color schemes. Attend cycling trade shows, races, and shop visits to promote the cycling apparel line.
- Source manufacturers to secure favorable pricing and meet quality standards.
- Created and continued to manage the company website, increasing web traffic and product sales
- Built client base and increased sales year over year
Basham’s Factory Surf Shop
E-commerce / Sales and Marketing | 10/2022 - 01/2024
• Created an e-commerce website
utilizing a third-party e-commerce platform such as (Shopify)
• uploading all products with pictures and descriptions for sale within the shop onto the website. Examples (new and used surfboards, traction pads, leashes, wetsuits, board bags, wax, and so on)
• utilizing a third-party eCommerce platform to control in-shop inventory
• create content (video and pictures) to attract new customers and followers daily
• set up a shop through Facebook and Instagram so customers and followers could purchase products through Facebook and Instagram
• capture and analyze the relevant social media metrics insights and social media best practices to measure the success of every social media campaign, then use the information to refine future campaigns.
Leatt
Sales Bicycle Category | 01/2016 - 01/2017
Responsible for the Leatt USA Bicycle Categories sales achievement of maximum profitability and sales growth in line with company policies, vision, and values…Executes sales strategies to grow sales and expand the Categories’ dealer base
- Driving sales growth, including targeting new dealers.
- Maintains positive dealer relationships by ensuring the exceptional delivery of dealer services.
- Tracks and reports industry market trends and sales intelligence, including specific recommendations designed to gain market share and increase sales growth.
GALFER
Dealer Development Representative | 01/2012 - 01/2015
Managed and provided customer support for 300+ motocross dealers nationwide. Analyzed dealer inventory needs to facilitate Galfer product stocking in retail shops.
- Produced yearly catalog offerings and special promotional advertising to increase sales.
- trade shows and dealer visits to promote Galfer brand brake pads and lines
- Met sales goals and received several top salesperson recognitions