Outdoor

Art Director

Creative & Design

David grew up along Lake Michigan, hiking its woods, climbing its dunes, and kayaking its shores, before heading westward in search of bigger playgrounds. David owns and operates Mojave Creative Lab and has spent the last decade designing for various outdoor brands and organizations, including REI, Otterbox, K•Swiss, the Professional Ski Instructors of America, and the American Alpine Club. Today, he lives in Denver with his partner, Tara, and their two dogs, where they split time at home and working from the road. David believes in the power of raw, meaningful stories; the outdoors and its wild people inspire David and his work.

Mojave is a full service creative with primary clients American Alpine Club (AAC), Colorado Mountain Club (CMC), American Mountain Guides Association (AMGA), Big City Mountaineers (BCM), Professional Ski Instructors of America - American Association of Snowboard Instructors (PSIA-AASI).

•Film Promotional Material and Credits: Jeff Lowe’s Metanoia (2014) and Patagonia’s Great Lakes, Bad Lines (2016)
•Colorado Mountain Club: design/layout biannual magazine Trail & Timberline; DIST. 5,000 (2015–present)
•Professional Ski Instructors of America - American Association of Snowboard Instructors: design/layout Accessories Catalog and triannual 32 Degrees magazine; DIST. 32,000 (2015–present)
•American Mountain Guides Association: design/layout biannual magazine Guide Bulletin; print distribution 3,200 (2016–present)
•American Alpine Club: design/layout American Alpine Journal, Accidents in North American Climbing, and Guidebook to Membership; DIST. 31,000 (2016–present) and marketing/fundraising material
•Big City Mountaineers: design Backpacker Magazine ads and marketing/fundraising material
•American Mountaineering Museum: logo development and font standards

•Annual 100 pg. archival quality magazine Guidebook to Membership; print distribution 31,000
•Annual Benefit Dinner Branding featuring keynotes—‘13 Yvon Chouinard, ‘14 Reinhold Messner, ‘15 Alex Honnold, ‘16 Conrad Anker
•Outdoor Retailer trade show graphics in partnership with Adidas and Petzl
•Official “Dawn Wall” poster in partnership w/ Adidas, commemorating the greatest rock climbing feat in history

Graphic Designer

•websites, email, social media, infographics, RFP’s, more
•Clients: Alpha Industries, Ariat, Estes Park, Gordini, K-SWISS, New Era Cap, Obermeyer, Palladium, REI, skis.com, Riviera Maya, Travaasa, more

Graphic Designer & Programmer

•Creative strategy, reporting, communications, graphic design
•Digital Media management and graphics for Merrell

David Boersma: Art Director in Denver, CO

David Boersma

Hope College

Illinois Institute of Art—Chicago