David Hilgendorf: President in New Berlin, WI

Apply advanced analytics-based strategic planning and process improvement methodologies in startup to enterprise businesses to enhance inter-team performance dynamics and productivity, reduce cost, and increase profitability.

Revitalize, develop and grow brand for enthusiast monthly print magazine through visual redesign, content planning, improved editorial voice, target marketing, and conversion to and optimization of digital distribution.

Conducted competitive analysis of consumer trends in helmets and apparel with outside sales team of 20 and dealer network of 1,000, focused on developing innovative, market leading protective riding gear.