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Digital Marketing | Targeted Lead Generation | Account Management | Performance Analytics

Digital & Media

Data-driven and results-oriented Marketing professional with 21 years of diverse experience in targeted lead generation, detailed performance analytics and national account management. Partnered with over 20 major brands in the design, implementation and measurement of online and offline media campaigns on both regional and national scale. Strategic problem-solver with strong attention to detail, and adept at working in fast-paced business environments. Passionate about increasing brand equity for companies and exceeding marketing goals in effective brand messaging, new customer acquisition and ROI.

CORE COMPETENCIES:
• Digital Marketing & Branding Strategy
• Media Buying & Budget Management
• Analytics-Based Media Plan Formulation & Execution
• Fiscal Accountability & Goal Achievement
• Cross-Functional Project Management
• Strategic Partnerships & Collaborative Teamwork

Contact: dtkawanami@gmail.com 

• Extensive background in digital marketing and branding strategy.
• Proven ability to directly manage and track media performance.
• Excellent leadership, interpersonal, communication, management and organizational skills.
• MS Office proficient: Word, Excel, PowerPoint.
• Google Ads certified.

• Managed key digital lead gen campaigns for multiple brands/verticals.
• Created media proposals for emerging online directory and mobile platforms.
• Conducted and reported upon program analytics, recommending shifts in strategy and investment between print and digital initiatives.
• Led and monitored client projects to ensure materials were accurate, impactful and delivered on time.
• Assisted Senior Management with onboarding of 3 agency acquisitions.
• Trained and mentored new hires in the Media Manager department.
• Laid off due to economic downturn caused by the COVID-19 pandemic and left company in excellent standing.

Senior Multimedia Manager-National Accounts

• Primary agency contact/liaison for key flagship accounts.
• Managed all aspects of client print media programs including advertising recommendations, ad creative development, order approvals/submissions and invoicing. 
• Created detailed budget documents and monitored monthly cash flows/reconciliations.
• Implemented comprehensive, year-over-year measurement of client programs and extrapolated learnings into monthly performance dashboards.
• Cultivated and fostered customer relationships with over 150+ corporate and dealer/franchisee contacts. 
• Won multiple “Best Client Presentation” awards.

Media Manager-National Accounts

• Provided operational support to Media Management department consisting of 8-10 team members.
• Assisted Marketing department with extensive call listening studies to quantify media performance and value for key flagship accounts.

Administrative Assistant 

Find out detailed information about David Kawanami, Digital Marketing | Targeted Lead Generation | Account Management | Performance Analytics in Artesia, CA

David Kawanami: Digital Marketing | Targeted Lead Generation | Account Management | Performance Analytics in Artesia, CA

David Kawanami

California State University, Fullerton