David Kozak: in Costa Mesa, CA

Post acquisition, hired to assess the global sales structure and annual revenue contribution per brand and to develop the go forward sales and distribution strategy. In the first year, revamped the North American sales force, signed key international distributors and delivered a 111% increase in global topline revenue. Prioritized the critical brand objectives needed to build demand in the market. • Developed the three-year business strategy and budget to support each brand's growth and profitability objectives in key global markets. Integrated with global counterparts to ensure brand strategies were aligned for all regions. Achieved mid to high double-digit growth annually in North America (33% average) and globally (40.3% average) since 2015. • Implemented the Go-To-Market (GTM) process across all brands with design, product development and brand marketing to create seasonal initiatives that leveraged each brand's market position and fulfilled a market opportunity. Presented the brand strategies and go to market plans to North American reps, global sales managers, regional distributors and key strategic accounts. • Leveraged retail relationships in order to maximize the North American key strategic account business. Worked to ensure GTM driving assortments were booked, marketing collateral was delivered and that brand performance met and exceeded sell through and margin targets. By 2019, NA strategic account sales made up 23% of the total global revenue.

Directly responsible for all aspects of Quiksilver, Roxy and DC snow sales for North America. Managed annual sales in excess of $30M while delivering forecasted revenue and margin targets by brand, channel and category. Oversaw the sales cycle and distribution strategy for the category, with a hyper focus on strategic account partnerships, category efficiency, and P&L management. • Utilized industry market research and retail partner insights to identify white space opportunities and brand / product initiatives that increased each brand's share of the wintersport market. Along with global product management, coordinated rep and retailer reviews at critical stages of the product development cycle to validate these initiatives and ensure a best in class product range. • Worked cross-functionally with all departments to develop each brand's seasonal Go-To-Market (GTM) strategy for the wintersport category. Presented the product and marketing initiatives to key accounts in preseason roundtables, the rep force at sales kick off and supported these initiatives at regional and national tradeshows. • Recruited a team of 35 - 40 sales reps / account managers with a shared passion for wintersports and lead them through the seasonal sales cycle. Collaborated with cross-functional department leads to develop best practices to support the wintersport business. • Traveled extensively with sales reps, account managers and marketing leads to strengthen account relationships and to better understand each brand's local market position. Developed regional sales and marketing strategies in order to increase each brand's market share. • Managed the seasonal product buys and inventory cycle, from purchasing preseason inventory to selling in season inventory to closing out remaining ATS at season's end.

Managed and lead the DC sales team in all snow initiatives within North America. Primary responsibility was to forecast seasonal business and deliver the brand and financial goals for DC's snow category. Worked directly with Product and Marketing teams to identify category initiatives that would improve DC's market share position. Initiatives were presented to strategic accounts and at winter sales kick off and executed to grow the business.

Oversaw an In House sales team whose primary objective was to meet quarterly At Once sales targets. Coordinated with DC Footwear and Apparel Sales Directors to analyze retail sell through reports versus on hand inventory and developed quarterly sales programs to challenge and motivate reps. Advised In House reps on methods of delivering exceptional customer service to each of their accounts. • Met and exceeded quarterly and annual At Once sales goals, generating an excess of $16 Million in annual revenue. Footwear drove 90% of the sales, with categories ranging from WR Boots, to Skate / Casual closed toe and Sandals for Men, Women, Kids and Toddlers • Analyzed historical sales data, current sales trends and available inventory to accurately forecast quarterly sales targets for each In House Rep • Communicated with each rep via weekly department and individual meetings to review quarterly sales tracking, monthly sales incentive tracking and all other sales initiatives