Senior Consultant

Specialist & Consultant

A proven digital strategist that also digs in and does the work. With a foundation of over 20 years' marketing experience, develops comprehensive strategies and initiatives. Complete integration of all digital and social media campaigns across all digital and analog channels such as print and broadcast. Creates both paid and organic programs that achieve client objectives. Digs in and discovers market segment motivation to create innovative audience experiences. Fosters an environment of innovation based on constant learning, encouragement and rewarding of success, and expansion of best practices.

Primary Responsibilities
Developing and implementing strategic digital marketing initiatives on a contract basis to meet short term KPIs. These assignments include SEM and SMM programs, as well as content generation.

Primary Responsibilities
Work directly with senior-level marketing executives to develop and implement digital marketing strategies to achieve specific objectives, as well as create brand dominance for clients. Responsible for maintaining profitability of accounts and ensure that all projects are completed efficiently and on-schedule.
Specific Accountabilities
• Social Media - Developed and managed Social Media program to expand audience and build a community of cardholders - Within 12 months increased engagements by 135%
• Email Campaigns - Created email program to migrate inactive card users to active status - Email consistently attained a 30% open rate and 20% CTR. Month over month, inactive cardholders increased activity by an average of 15% (this equated to $1.5 million in increased revenue)
• Ad Campaigns - Created digital and print ad campaigns and email programs focused on driving engagements
• Brand Positioning - Developed overall brand positioning concept  that resulted in being ranked among the top three companies
• Sales Tools - Created complete system of sales tools including PPTs, digital and printed brochures, mail stuffers, posters, fliers, online newsletters and blogs - Within four years, sales increased 1,200%. Company was recently acquired by ADP for $490 million
• Strategic Development - Developed strategic direction to introduce of new payment platform and created national launch

Senior Director Client Digital Services

Primary Responsibilities
Managed all agency operations and overall company profitability. Headed up new business efforts Responsible for developing branding and marketing strategies for both B2B and B2C clients and overseeing implementation of them in order to establish brand presence, gain market share, and increase sales through digital and analog marketing strategies.

Specific Accountabilities
• Social Media - Aggressively implemented a full social media program to all channels appropriate to target market. Facebook monthly active users increased from 28,000 to 123,000 in less than 12 months. Traffic to website consistently increased by 16% - 18% each month.
• Online promotional materials system - created one of the very first online, automated systems to allow franchisees to order customized sales materials.
• Loyalty program - Instituted consistent loyalty program that grew fan base from 3,000 to 26,000 in less than 12 months
• Email Coupon Campaign - Developed creative and managed distribution, including mapping analysis and demographic targeting, to deploy offer-driven monthly offers. Coupons consistently achieved 4 - 6% redemption rate (industry standard is 1%)

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Find out detailed information about David LaBonte, Senior Consultant in Irvine, CA

David LaBonte: Senior Consultant in Irvine, CA

David LaBonte

Brigham Young University