David LaValley: in Milwaukie, OR

Using Broad research, unique insights, creative magic, and sunshine to create quality work for clients. During my time at FIR NW I was able to work on four accounts simultaneously. I was art director on two accounts and media strategist on two accounts. These are some of my responsibilities (below), if you would like to view some of my work, please view my personal portfolio to see examples of my work. • Responsibilities included: • Responsible for idea generation, campaign creation, and execution. • Responsible for designing deliverables based on campaign initiatives. • Responsible for strategizing media placement (place, timing, and sizing). • Managed media budget, and priced all ads. • Managed idea generation sessions to keep the client and agencies best interests forward. • Responsible for designing event props. • Responsible for creating goals and objectives • Responsible for establishing metrics and managing campaign success

Boardside Down (BSD) is a ski and snowboard wax company located outside of Portland, Oregon. BSD's products are created for one purpose, and that is to make waxing quick and easy with great quality wax. Not only is BSD's wax All Temp, but it also applicable by rub-on or hot waxing. Not to mention the temperature range is one of the largest with consistent performance from BSD's wax. During my time at BSD, I was responsible for all marketing and advertising initiatives, while also being the face of company. My main goal was to update BSD's 90's branding to a style that connected heavily with the millennial free-ride skiing and snowboarding community. Through extensive primary research we did a full rebrand of the company. The primary audience for this rebrand was Newschoolers.com, and our secondary audience was free-ride skiers and snowboarders. Responsibilities Included: • Attend selected industry events and work to promote industry relations. • Responsible for writing and executing marketing plans for brand awareness . • Responsible for the creating and implementation of content across all marketing channels. • Responsible for purchasing all media spots. • Responsible for establishing consistent brand image, brand voice, and brand persona. • Responsible for creating current brand voice, slogan (LIVE FAST. RIDE HARD.), and persona. • Responsible for setting goals and objectives - establishing metrics to measure business and campaign success. • Responsible for finding upcoming athlete talent at the local, national, and international level. • Managed all sponsorship contracts for events, films, fundraisers, and athletes. • Responsible for running trade show booths. • Managed athlete teams (ski and snowboard). • Managed athlete deliverables (video, photo, travel funds, filming funds) • Managed website SEO. • Responsible for creating and updating website.

I was the event coordinator for the Portland area in creating awareness for the Campus Rail Jam Tour. I was chosen for the job to prepare Portland for the finals of one of the largest rail jams in the United states. The rail jam was held in Portland's Pioneer Square in the heart of Down Town Portland. I was lucky enough to work with them for one full season and gained a lot of experience in guerrilla marketing techniques and Public relation skills.