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Experienced professional eCommerce Sales & Marketing Strategist.
Results-oriented professionals with proven success in leading all facets of brand marketing and operations.
 
Key areas of the qualification include: 
- Over 7 years of business development with exceptional strength in eCommerce Sales & Marketing.
- Strong sales analytical, planning strategies, and problem-solving skills.
- Extremely versatile and tech-savvy to learn recent technology and trends.
- Planning on Business Marketing & Development Strategy.
- Investing, Inspiring & Educating Team Members.


- Newair is a small appliances company with a best seller of wine & beverage coolers, ice makers, portable ACs, and more.
Contributed to the company to grow the revenue by over $5M in 10 months.
- Manage multiple accounts; Amazon, Home Depot, Overstock, Target, Walmart, and Wayfair to develop positive working relationships with all customer touchpoints.
- Work closely with the VP of Sales to meet the sales goal plan including promotion plans.
- Drive customer retention, renewals, up-sells, and customer satisfaction.
- Partner with internal teams to understand key performance metrics and exceed those goals.
- Leverage technical tools and quantitative data to manage accounts for success.
- Prepare account insights reporting, including analysis and research.
Strive to build, maintain, and create strong customer relationships and work together to discuss more strategic sales plans.
- Generate new sales with promotions, advertising, and other marketing for each customer account.
- Maintain strong relationships with existing customers and seek avenues to gain new potential customers.
- Negotiate contracts with customers; establish a timeline of performance.
- Work with other team members from other departments dedicated to the same customer account to ensure the highest quality of materials are being produced and all sales needs met.
- Plan and present reports on account progress, goals, and quarterly initiatives to share with the VP of Sales and stakeholders, and possible use in future case studies or company training.
- Meet all customer needs and deliverables according to proposed timelines.


Sr. eCommerce Account Manager

- Kreassive is the Amazon eCommerce service provider to help overseas companies who need A to Z for online business solutions in the US market for marketing, sales, and logistics.
- Heavily focused on Amazon but also helped clients for Shopify and other retailers such as Wayfair or Walmart.
- Helped over 30 clients such as LG Household & Health Care, LG Cosmetics, Korea Ginseng Company (#1 Global Ginseng Supplement Brand), Wang Food, etc.
- Contributed over $20M in sales from all clients.
- Introduce clients to AA and develop strategies based on the client’s goals.
- Lead the clients for product branding and eCommerce product launch for Amazon.
- Manage promotional budgets for multiple clients.
- Manage Amazon activities including marketing, operations, promotions, SEO, and SCM.
- Lead the brand strategy and build exciting digital marketing assets for business growth.
- Plan and execute a unique digital marketing launch strategy for new products of clients.
- Identify digital PR opportunities and develop relationships that will further increase brand awareness.
- Contributes to defining and setting the strategic direction, vision, and business plan of the business of the organization.
- Establish and deliver sales goals, providing regular forecast updates to monitor progress against monthly, quarterly, and annual sales goals.
- Problem-solving logistical challenges encountered while working with the e-commerce platforms.
- Build actionable insights from data and analytics that can be converted directly into the strategy.
eCommerce SEO: optimize listings on all platforms (Amazon, eBay, Walmart, etc) through keyword research, competitor analysis, assets, and more.
- Implement marketing campaigns within each category, developing business plans with clear growth goals and ROI analysis.
- Drive sales within the optimization of SEO through digital marketing.
- Build and maintain a partnership with eCommerce partners. 
- Analyzed market trends and brand dynamics to develop mixed strategies.
- Responsible for leading development of extensive calendar product launch roadmap including market positioning, in/outbound marketing efforts, events, and promotions. 
- Recruited, trained, managed, and mentored. Meet all clients' needs and deliverables according to proposed timelines.


eCommerce Marketing Director

- Caseology is a mobile accessory company and they became Amazon’s top 50 Sellers from over 300 after I joined the company.
- Contributed to the company to grow the revenue from $10M to over $35M.
- Implement eCommerce marketing campaigns and developing business plans with clear growth goals and ROI analysis.
- Conduct category and competitor analysis to provide insight and recommendations on next-phase strategies.
- Drive sales within the optimization of SEO through digital marketing.
- Launch, maintain, and improve product listings, ensuring products are both accurate and compelling to incite consumer purchase.
- Performed and managed operation for Amazon accounts with listing optimization, promotion, fulfillment management, and provided performance summaries and reporting against KPIs.
- Track operational metrics, including on-hand inventory, turnover, sell-thru, product reviews, non-compliance, etc.
- Identify opportunities to ensure growth and attainment.
- Responsible for leading development of extensive calendar product launch roadmap including market positioning, events, and promotions.
- Provide aggressive and proactive support to an already existing customer base.
- Resolve problems encountered on the platforms and proactively solve the root problems.
- Performed and managed the entire operation for Amazon, eBay, Shopify, and all other online sales channels’ accounts with listing optimization, advertising marketing, promotions, fulfillment strategy, seller and product feedback management. 
- Performed day-to-day analysis on customer feedback and product reviews from brand ambassadors and high-tech media to make and communicate adjustments on product, packaging, feature messaging, and marketing strategy. 
- Expand Amazon business to international markets (CA, UK, DE, ES, FR, IT, AU, JP, MX). 


Director of eCommerce

- Spigen is a mobile accessory company and they became Amazon’s top 10 Sellers from the overall category within 3 years after I joined the company.
- Contributed to the company to grow the revenue from $25M to over $75M while working there.
- Develop pricing and promotional strategy that drives top-line growth.
- Optimize assortments within categories and understand how customers shop within each category.
- Learn how to do basic catalog changes including image uploads, title changes, new item set-up, etc. to have a good understanding of Amazon’s case log process.
- Develop an intimate understanding of each category top sellers, competition, and growth opportunities, leveraging that knowledge into strategies that garner an advantage for our products
- Worked in close cooperation with key channel contacts to effectively optimize and maintain organic search exposure of the brands.
- Being responsible for monitoring and analyzing sales trends, margin, competition, and budget to constantly develop an adjusted strategy to meet the set goals by adapting to current market trends and competition.
- Planned and implemented omnichannel platforms to increase data accuracy, reduce operational cost, and efficiently run the eCommerce operation.
- Identify opportunities to ensure growth and attainment.


Amazon Business Account Manager

Find out detailed information about David Park,  in La Palma, CA

David Park: in La Palma, CA

David Park

Cal Poly Pomona