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CMO/ VPM/ Director...  Brand Building Expert

Top Management

Brand builder with Fortune 100 turnaround experience, acceleration of emerging companies/ brands, as well as startup expertise.  Brand is a noun, not a "marketing" verb or advertising adverb....  Companies can increase rev, share, and profitability via platform structure, a unique and defensible position, and a seamless backend.  

DAVID PARKER III
Irvine, California      949-705-7677     BrndXprt@gmail.com 

Subject Matter Expert growing existing brands, business units and companies. 
Fortune 100 turnaround experience, plateau-breaking for emerging companies, 
as well as SMB and lean management startup expertise.


PRKR/ BleuDot      7/16 to present  
MANAGING PRINCIPAL/ BRAND BUILDER & INNOVATION SME
Strategy and innovation think tank to revamp stalled & broken brands.
Various retainer and performance-based innovation management assignments for enterprise and SMBs

BRND Capital Inc.     9/11 to 6/16  
PARTNER/ CHIEF STRATEGY OFFICER
Assess, advise, represent, negotiate & manage to rejuvenate companies, product lines & channels.  Rapid revenue acceleration driving brand clarity, energy & scale. 
Revamps and accelerations of multiple industry business platforms and brands.

AIM         2/08 to 9/11   
CMO/ DIRECTOR, ADVERTISING TRUST FUND     
Contract management for 125-unit business services franchisor.
Turned-around Ad Trust for Franchisor of business service centers. Repositioned brand with core products focus changing from B2C model to B2B model. Revamp of e-platform including multiple new Sites with major e-commerce components.  Created second franchised brand further addressing cultural changes in the market place.

BrandX          5/97 to 3/08 
MANAGING PARTNER
Platform, strategy, and tactical execution for client base.
Identity and marketing platform for PE backed construction services conglomerate, B2B Fortune 100 turnaround platform including strategies and external and internal communication planning. CPG launch for startup company, contract CMO for branded products Company into multiple channels (500% increase), college Association revamp, brand revamp for pre-IPO retailer, rebrand of two separate sporting goods manufacturers, retail concept development for fitness Company, plus other noteworthy projects.

LaMode Sportswear Group/ GABI, Los Angeles, CA          10/96 to 4/97
EXECUTIVE VICE PRESIDENT, BRANDING & SALES DEVELOPMENT  
Brand supervision including product management; design, marketing, and sales oversight of three core fashion brands and licensed apparel. Doubled sales while increasing margins for mature brands. 

DWL (division of Graphic Ways, Inc.), Buena Park CA          7/92 to 9/96  
DIVISION PRESIDENT   
P&L responsibility while directing advertising agency functions for all accounts, personnel and contract labor to execute market planning, SP TV development, infomercials, print, collateral and other creative. 

The Wilshire Group, Inc., Irvine, CA          9/89 to 7/92
ACCOUNT SUPERVISOR   
Acquired accounts, supervised creative teams, sourced vendors, contracted outside services while directing project execution for all agency clients. 

Professional sports prior to work history…
University of Pittsburgh, Pittsburgh PA – Business
Indian River C.C., Ft. Pierce FL – Liberal Arts


Find out detailed information about David Parker, CMO/ VPM/ Director...  Brand Building Expert in Irvine, CA

David Parker: CMO/ VPM/ Director...  Brand Building Expert in Irvine, CA