Fashion

Lifestyle

Outdoor

Streetwear

Assistant Category Manager, Basketball

Education & Training

Product manager and merchandiser with a focus on sportswear footwear, apparel, and accessories. 

With a strong passion for this industry, I wish to utilize my passions for athletics, the community, and creativity in order to create positive change through product creation and development. As a consumer-driven professional, I understand the importance of consumer insights and market trends. Currently, I work for Adidas - Basketball in merchandising but constantly exercise my passion for product innovation, development, and management both in and outside of my work.

Handle the day-to-day merchandising operations of adidas basketball apparel in North America. Involves managing segmentation, pricing, and building out a range for basketball apparel including over 200 SKU's across men's and women's. This role requires utilizing seasonal stories, color connectivity, and footwear connectivity to create a cohesive story season over season. Also responsible for understanding material construction and building out merchboards for all sales teams in our market.

In this role, I initially worked with Rumpl's brand marketing team and personally managed a variety of product towards marketing campaigns, most notably the launch of their NFL licensed assortment. I worked closely with cross-functional teams including design, product, marketing, and sales to allow seamless delivery of key product launches. I also managed all sample orders to key partners across the world. The internship led to a more permanent role with the customer experience team, and that lasted until I started my next role at adidas.

Product Marketing Intern/CX Coordinator

In the summer of 2021, I worked with Danner's lifestyle product line management team and conducted an apparel research project. After analyzing and segmenting the market through a variety of different tactics, a strategy was implemented and presented to a broader team at the end of the opportunity. I learned how to receive consumer insights, segment the market, and ultimately think like a product line manager.

Product Line Management Intern

I worked part-time with HydraPak's engineers and product managers in order to develop a wear test plan involving twenty individuals for two separate products. Learned how to improve products through consumer insights and gained experience on the early stages of development.

Wear Test Coordinator

Find out detailed information about David Richenstein, Assistant Category Manager, Basketball in Portland, OR

David Richenstein: Assistant Category Manager, Basketball in Portland, OR

David Richenstein