Founder and General Manager

Executive

BUSINESS SECTORS AND PROFESSIONAL SKILLS 

BUSINESS SECTORS: 

Omnichannel Retail, Unified Commerce Platforms and solutions selection, E-change Management, Omnichannel strategy consultancy and launch, Omnicommerce integration,Training, Internet/E-Commerce,  Mobile, Advertising, Communication, Telecommunication,  New Media, Banking, omnichannel and multichannel strategies for retail and cross industry.

SKILLS:

Management:  Definition of commercial strategy for Omnichannel Retail solutions, market positioning, pricing business models, definition of partnership. Big data analysis , KPIs in Omnichannel Retail. Implementation of commercial and sales strategies, creating distribution networks, managing developed partnerships.
Master plan training and drafting and project business model. Supervision, follow up, monitoring of project results.
Management of client portfolios leaders in their market, creation of new business opportunities, and management of customer satisfaction / experience
Collaboration in development and management of international market and intl. projects.

Scouting and advisory: Leveraging on technological expertises, revolutionary business models and in-depth knowledge of the Omnichannel Retail market, identification and scouting of innovative technological solutions to be offered on the Italian market.
360 ° consultancy on all aspects concerning digital retail operations, in particular Retail 4.0 strategies, selection and integration of omnichannel platforms to enter the omnicommerce era, especially implementations with existing systems in the context of Retail customers.

Marketing: Product mix analysis and development of specific functionalities for Omnichannel Retail including Payments Orchestration, Clienteling, innovative Order Management System, Dynamic and Cross Product Catalog, Mobile App for Sales Associates, Mixed Office Back Basket, etc. on local markets and international
Competitor analysis and target client definition based on predefined KPIs and selection logics.
Development of strategies and marketing plans. Definition and conception of special projects at international level with results analysis.
In-depth knowledge of the levers, dynamics and variables of marketing-communication through new media (Internet, Mobile).

Sales and relationships: Development of direct customer portfolios, with negotiations at C-level l (Managing Directors or CMO in their sectors (Clothing, Luxury, Fashion, Telecommunications, Automotive, Transportation, Food & Beverages, Hardware, Banking, etc.) .) Development of indirect networks for the creation of new and alternative distribution channels Knowledge among the management and communication industry in the Italian and European market (Publishers, Off-line and online advertising dealers, Media Centers, Creative Agencies).
Foreign languages: fluent spoken and written English and French, scholastic Spanish, I know the European and North American cultures for life and professional experiences.

Computer skills: Operating systems (Windows XP). Software (excellent knowledge of MS Office packages most popular software) Internet, various electronic mail systems, platforms among the most famous in Europe for omnichannel retail


Skala is a company which objective are to discover, promote and distribute high potential new platform, 
products, services (SaaS), company of the digital world and introduce them on the Italian market adding a new and 
wealthy market to the platform business, bringing added value and new technology to established Italian clients. 
360° consultancy on all aspects about retail operations, investments, next gen e-commerce, omnichannel in particular Retail 4.0 strategies. Platforms selection, integration, and consultancy to undertake the Omnicommerce leap.
On top: I run Digital Governance projects with main focus on Privacy & Security projects and initiatives (GDPR Compliance & 27001 Certification)


Responsible of the start up and development in the Italian market of Omniture, worldwide leader on analytics, statistics and marketing online (Forrester, Gartner, IDC, Juppiter Research).
In charge of the company sales and marketing for products and services.
Responsible for development and management of the direct and indirect commercial network
Responsible economics and financial
Development for Omniture all relationship and politics related to the industry within the Italian market.
65 meetings in 40 days, 9 projects to be defined, four people in the team from scratch. (Omniture was sold on 2009 for $ 1.8B to Adobe)

Country Manager Italy

Responsible for the partnership and deals with online publishers and mobile carriers in Italy
Responsible for the sale on the Italian market of the services/products of communication and advertising online and mobile, new media, SEM of the DADA Group.
I start the all activities to bring the products and serivces of H3G, Vodafone mobile advertising on the italian market
and many online publishers. I've initiated Gruppo DADA to industries like: Automotive (regular investment on the network for Gruppo Fiat, Renault, Peugeot, Nissan, Honda, Autogerma:Volkswagen, Skoda, Audi, Seat),
Telecommunication (my active clients on the online advertising: Telecom Italia, Wind, Tele 2, Vodafone),
Transportation (visibility deals closed with KLM, Lufthansa, low cost airlines, Alitalia), Entertainment (created
business with Warner Bros, Sony Pictures, Eagle: those companies promote with me almost all their movies), Finance
(Gruppo Unicredit, Deutsche Bank, Ing Direct), Mobile manufacturers (Nokia, Motorola, RIM, Sony Ericsson, etc..).
Closing deals with Mastercard, Puma, Nike, Agip, Renault, Coca Cola, Budweiser, Beck's, Levi's, Mercedes, Dodge
incrising sales for the 60% on 2 quarter 2006.
Sales increased minimum of 25% each quarter; new active customers in company portfolio increased in a number of 6
each month.

Business Development Manager

Responsible for the development and positioning on the Italian market of the Indirect sales network for the Advertising
On Line of "Libero.it", one of the major Italian portal, owned by Gruppo Wind.
Responsible for the development and the diffusion of the advertising on line sales through the creation of partnerships with advertising firm at cross-regional level.
Responsible for managing partnerships with foreign clients, worldwide leaders in the e-commerce sector, and for
managing sales and commercial deals with major Italian Media Buyer for the online advertising sales on Libero.it.
Creation of the first sales network for the advertising online in Italy, fourteen partnerships closed in Italy in seven
months, achievement of 160% of assigned objectives along the first year, 40% of total division revenue (Direct network, Media Buyer). Close for the first time in Italy a partnership with a major player of the international e-
commerce market (Meetic), deal forerunner of the dating online sector on the Italian market.
Contacts and relationship with worldwide major player of e-commerce market (Match.com, Hotels.com, etc.).
Conceive and participation in creating the pan-european network AD Europe (Libero.it, Wanadoo network, Web.de).
Achievement of 210% of assigned objectives

Role: Marketing Consultancy Responsible for the development of marketing plan for launching "Capolavori"
(Masterpieces), new magazine on Italian Arts and History


I authorize the processing of my personal data present in the CV pursuant to art. 13 of Legislative Decree 30 June 2003, n. 196 "Code regarding the protection of personal data" and art. 13 of the GDPR Regulation

Assistant CEO

Responsible for the joint venture between PIM-Area Nord and Clickit (Independent Agency for the Advertising on the Internet).

Advertising Product Manager

Stage in Trading

analysis, stocks and corporate bonds sales

Find out detailed information about David Scalabrino, Founder and General Manager in Milan, 25

David Scalabrino: Founder and General Manager in Milan, 25

David Scalabrino